Brand Marketing Asset Specialist
Brand Marketing Asset Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job Description
This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week at job may be eligible for relocation benefits.
We are seeking an enthusiastic and detail-oriented Brand Marketing Asset Specialist who will play a key role within the Chevrolet Brand Marketing Strategy team. This team leads the advertising brand experience and overall brand positioning for Chevrolet. The Asset Specialists strong organization diligence project management and can-do attitude will make them a critical and valued member of the Chevy Marketing organization.
You will be responsible for managing the organization storage and distribution of digital assets used in marketing. This involves collaboration with various creative agency partners and internal teams in addition to autonomous work. This role requires a detailed-oriented individual who can handle a large volume of assets ensure they are easily accessible to the enterprise team and maintain consistency in taxonomy and tagging. The ideal candidate will have a strong understanding of digital asset management (DAM) systems excellent communication skills and experience in a marketing environment. The ideal candidate will also be a strong project manager who can assist with various marketing creative processes.
KEY RESPONSIBILITIES:
- Oversee the digital asset management system ensuring all marketing content including images videos graphics and documents are properly cataloged tagged and organized for easy access by the internal GM teams and partners
- Work closely with the brand marketing team to distribute digital assets across various channels ensuring that the correct versions and formats are used
- Download and distribute data models to GM team members and partners
- Manage inquiries on current work-in-progress and future asset availability amongst GM and partners
- Ensure all assets meet brand standards and guidelines before storage and distribution. This includes reviewing and approving product and safety tagging as well as usage rights
- Collaborate with content creators designers and other stakeholders to manage the lifecycle of digital assets from creation to archiving
- Help develop and maintain metadata standards for digital assets to improve searchability and organization within the DAM system
- Continuously assess and improve asset management processes including opportunities to simplify and streamline
- Provide training and/or guidance to the brand team and partners on the use of the DAM system location of assets and best practices for asset management
- Build and manage relationships both internally and externally i.e.; CRM agencies GM partners etc.
Additional Job Description
QUALIFICATIONS:
- Bachelors degree required; Marketing Communications Digital Media or a related field preferred
- 2 years of experience in digital asset management content management marketing project management marketing analytics or a related role
- Proficiency in digital asset management systems (i.e. Knowledge of metadata standards and best practices for asset management)
- Technologically savvy (i.e. interest and basic experience with AI)
- Strong understanding of marketing processes and content production workflows
- Excellent project management organizational skills and attention to detail
- Strong communication and collaboration skills
- Ability to manage multiple projects and prioritize tasks effectively
- Self-motivated and autonomous with a strong focus on identifying solutions
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)
#LI-MO1
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards Resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment email us or call us at . In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
