Marketing & PR Officer - 12 Month FTC
Marketing & PR Officer - 12 Month FTC
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Job Description
Please note: This is a 12 month fixed term position covering maternity leave
We are looking for a Home Brands Marketing & PR Officer to join our marketing team at our brand new fully managed office in Alfred Place. This is a 12 month fixed term position covering maternity leave. The role involves working closely with the Home Brands at NEXT marketing team to coordinate and implement marketing strategies that enhance awareness and boost sales for the home brands at NEXT product lines.
The role will also support the existing PR team in PR initiatives for home brands which includes event planning and participation press and influencer relations product coordination and reporting to internal and external stakeholders.
About the role
Home Brands Marketing Account Management:
- Support the Senior Brand PR & Influencer Officer in managing the Home License brands accounts and relationships ensuring timely updates regular reporting of marketing activity / support as well as close collaboration on joint initiatives.
- In partnership with the Senior Brand PR & Influencer Officer stay up to date on upcoming brand and range launches; coordinate crosschannel meetings with key internal stakeholders and brand partners.
Campaigns / Awareness and Project Management:
- Support in the coordination and delivery of marketing activation projects from concept through to execution and delivery followed by full reporting.
- Help coordinate instore activations and support the creation of POS and printed materials for Home Brands.
PR Press / Media Relations:
- Press Materials Working closely with the Senior Brand PR & Influencer Officer and Brand PR & Influencer Officer Product and Design teams to keep fully abreast of the latest home brand launches product launches and trends to ensure timely promotion to Press. Support in the creation of elookbooks / ealerts / press releases to raise awareness and showcase new products and trending products / themes.
- Driving Coverage Support in ensuring continual growth of coverage and consumer awareness by using existing proven methods as well as new and exciting methods.
PR Influencer Relations:
- Paid Influencer Partnerships As and when required support in project managing smaller scale influencer campaigns with a set budget with the support of the Senior Brand PR & Influencer Officer. Provide feedback to the Senior Brand PR & Influencer Officer on the content influencers are creating. Be proactive in thinking about and contributing your own ideas for working with influencers to promote products
- Product Coordination & Gifting Support in stock checking products for influencer send outs assist in Mainframe ordering of stock to influencers and mailers. Project managing more bespoke sendouts to VIP influencers via our branded mailers including liaison with graphics to create bespoke boxes selecting packing and sending out mailers.
PR Events:
- Product Coordination Support in liaising with the sample coordinators and managing product orders via Mainframe to ensure we get everything on our list for press days and events. Managing the logistics of product and props for the events arriving at the correct times.
PR Coverage Tracking & Reporting:
- Reporting Support inputting coverage / data into PR coverage excel & reporting deck daily using Meltwater & Readly to ensure an accurate recording of all coverage. Share regular performance updates with the Senior Brand PR & Influencer Officer as well as in team meetings using the findings/insight to drive innovation.
About you
- Natural team player willing to go above and beyond to help the team
- Works with others to balance the department workloads
- Communicates effortlessly appropriately and accurately with all levels of seniority
- Will use and apply new ideas and information
- Recognises and resolves problems which will have a significant effect on own function and other areas.
- Demonstrates commitment to colleagues and to goals and objectives at individual departmental and organisational level
- Maintains focus on goals and direction adapting and changing approach as required
- Capable of working under pressure
- Prioritises own and allocated work to ensure that deadlines are met
- Promotes the use of own specialism with those of other skill sets
Required Experience:
Contract
Employment Type
Full-Time
