Head of Brand Marketing
Head of Brand Marketing
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Job Description
HEAD OF BRAND MARKETING
ABOUT US
Every day we push beyond expectations to help millions of people save money at a time when its never mattered more. Through MoneySuperMarket MoneySavingExpert Quidco and our B2B partnerships we supply products to more than 24 million unique monthly visitors helping UK households to save billions of pounds a year. Can you tell this is something were exceptionally proud of!
Creative collaborative ambitious its hard work. But what makes it worth it Leaving work knowing weve made a difference to our customers users and to each other.
Put our distinct brands together with our dedicated colleagues and youve got a workplace with lots of personality. Were openminded diverse and love our differences. Everyone plays a part and comes together to work hard go beyond and make sure everyone feels they belong.
ABOUT THE ROLE
Were looking for a heavy hitting marketing leadersomeone with proven experience in defining a vision and strategy with a strong bias for action and driving results. Someone with a passion for the art and science of marketing who shares our ambition for success and innovation.
We think big whilst obsessing over the detail in order to get the best possible solution and we do it with bags of energy ideas and enthusiasm!
This role leads the brand marketing strategy planning and execution for our two leading consumer facing brands MoneySuperMarket and Quidco. With two direct reports and relationships with leading creative and media agencies this role will be pivotal in building our brand strength and contributing to our long term business growth.
The role will be based in London with occasional visits to our other offices in Manchester and Ewloe.
WHAT YOU WILL BE DOING
Brand strategy:
Lead the brand strategies for MoneySuperMarket and Quidco to drive awareness consideration and brand affinity.
Working closely with the Corporate Affairs and Communications Director ensure our brand and reputation are amplified and appropriately represented to all stakeholder groups.
Marketing strategy and planning:
Responsible for marketing communications with accountability for allocating managing and improving returns on a c30m budget.
Work closely with finance our creative and media agencies and our econometric agency to determine and implement the optimal marketing mix for in year results and long term brand building.
Ensure alignment with commercial priorities and deliver against growth and revenue objectives for the business
Marketing insight and measurement:
Working closely with the Head of Customer Insight ensure we have a strong understanding of our target customers
Establish a robust measurement framework to track brand strength and advertising performance
Innovation:
Ensure our innovation roadmaps integrate seamlessly with our new brand positioning and act as a consult on Product development for new customer propositions (Home Bill Manager Credit File and Mortgages) to ensure that the brand idea robustly cascades through the business.
Leadership:
Lead the Brand team bringing them together and developing into a high performing team and ensuring individual personal development plans and objectives are in place measured and on track.
Be the custodian of the brand across the organization
Agency management:
Manage and build collaborative relationships with our creative and media agencies managing agency performance against the relevant scopes of work & SLAs and owning the onboarding of WCRS including establishing the relevant contract & commercials
Insight & Audience Segmentation:
In conjunction with Insights team understand & apply a strong & empathetic understanding of our customers needs barriers triggers and path to purchase and use this to inform customer segmentation proposition positioning channel strategy marketing initiatives and innovation.
Budget:
Manage the MoneySupermarket brand marketing investment ensuring our media investment is deployed as effectively and cost efficiently as possible. Lead development of bottomup brand budgets for each financial year to realise the brand and business strategy.
Working closely with the Growth Marketing Director ensure optimal allocation of total acquisition budgets through the funnel to improve overall ROI.
Brand governance:
Align our brand and marketing materials with our brand values and ensure the brand is consistently represented in all media
Develop an approvals process or forum to ensure all nonBrand outputs are onbrand and businesswide learnings are being applied as the brand guidelines evolve.
Compliance:
Ensure we are treating customers fairly by liaising with Compliance product & marketing peers to ensure all customerfacing material created within the Brand team is compliant.
WHAT WE LOOK FOR
Essential
A senior marketing professional with substantial experience of working in complex portfolio consumer organisations
A track record of highlevel engagement with a broad range of stakeholders and strong influencing skills to have a clear impact on the success of an enterprise
Experience in all aspects of marketing and brand strategy planning and implementation
Proven track record of successful team and agency leadership
Excellent leadership and influencing skills with strong emotional intelligence
Experience of leading successful teams with an inspirational energising motivational style
Exceptional communication skills with presence and gravitas to influence senior stakeholders
Proven strategic thinker and visionary leader
Crossfunctional experience working with and influencing multiple parts of the business
Desirable
Experience driving a step change in total marketing return on investment through optimizing the balance between short term performance media and longterm brand building media.
Experience in a market place or digital business
Experience of marketing in a regulated industry
WHAT REWARDS ARE ON OFFER
Up to 30 holidays bank holidays
Pension up to 6% employer contribution
Bonus scheme
Enhanced shared parental leave 6 months paid for both parents
Digital Doctor on demand
Work from anywhere scheme 2 weeks per year
Financial coaching
Mental health platform access
HOW WELL INVEST IN YOU
Were invested in your development. Expect mentorship training and opportunities to expand your skill set including access to your own individual LinkedIn Learning license with access to over 16000 courses.
INTERVIEW PROCESS
1. 30mins call to run through your experience and the role.
2. 60mins interview that includes both competency and behavioural questions
3. Task based interview that will be shared in advance
At MONY Group we believe in the strength of diversity and see inclusion as a strategic advantage. Our values guide us in creating a workplace where fairness and equity is a reality for all. Were committed to minimising systemic bias and creating a level playing field for all candidates.
Contact us for reasonable accommodations in the application process no need to disclose your disability or condition just specify your needs. Unsure what to ask for We can guide you through available accommodations.
We understand that job adverts only say so much and youre likely to have a lot of questions. If youd like to know more before applying such as more on hybrid working salary our parental leave policy etc please just let us know and well be happy to help. You can contact the recruiter for this role Kim at
We believe that success isnt solely defined by ticking boxes on a skills checklist. We encourage your application so we can discover your skills and experience that will help you succeed in this role.
Required Experience:
Director
Employment Type
Full-Time
