HEAD of CRM
HEAD of CRM
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Job Description
SEARADAR is a travel tech startup offering a concierge service for sailing yacht rentals in Europe and the UK. Headquartered in Portugal our fully remote team works from all over the world. Weve already helped thousands of customers worldwide and were growing fast.
Our product demands a unique approach to customer experience:
- Average booking value is around 5000 trust is essential
- The sales cycle can take weeks or even months
- Seasonality affects tone and rhythm of communications
- Our audience is international cultural context matters
- Customers book rarely but deliberately retention requires strategy
Were growing and looking for a CRM Lead to take ownership of direct communications with customers across all channels. Were looking for initiative an entrepreneurial mindset and a strong focus on impact. Theres a lot of freedom and just as much responsibility
Tasks
- Develop and implement a comprehensive CRM strategy
- Analyze retention conversion and decisionmaking speed
- Omnichannel Communication (Email SMS Push Messengers)
- Identify growth opportunities create and test hypotheses and scale successful solutions
- Launch campaigns tailored to different cultural contexts
- Plan communications around seasonal patterns
- Set up and manage triggerbased communication flows
- Build journeys for all stages of the customer lifecycle
- Collaborate with other teams to improve customer experience
Requirements
Requirements
- 3 years of experience in CRM marketing
- Experience working with CDPs (Mindbox Maestro ExpertSender or similar)
- Handson expertise in omnichannel marketing (email messengers push SMS)
- Experience with long customer decision cycles
- Skilled in setting up personalized and triggerbased communications
- Strong analytical and datadriven approach
- English level B2 or higher
- Russian is required
Benefits
- A unique product strong team and real influence on the outcome
- Minimum bureaucracy maximum autonomy
- 100% remote: work from anywhere in the world
- Plenty of opportunities for learning and growth
- Our annual team sailing trip is a cherished tradition
- Flexible vacation policy plan your time off your way
Nice to have:
- Experience in CRM agencies
- Experience with EU UK or US markets
- Familiarity with the travel industry or premium segment
- Basic knowledge of HTML and CSS
- Ability to adapt communications to different cultures
Employment Type
Full Time
