Job Title: Content Writer
Location: Gurgaon
Job type: Fulltime
About Fitty:
Fitty is a newage wellness brand from Fitelo a trusted name in Indian health and wellness. Were here to support ambitious young Indians with premium natural and convenient weight loss solutions designed for modern busy lifestyles. Focused on aesthetic goals Fitty blends effectiveness with ease all while staying authentic reliable and digitally connected to our community
About the role:
Were looking for a creative and insightful Content Writer who can craft engaging informative and clear content across our website app packaging and social media. Youll help us build trust and connection with our Gen Z and millennial audience through words that feel modern motivating and sharp.
Specifically this role will involve:
Develop clear friendly and actionable copy for product pages landing pages app screens and wellness blogs
Create snackable content for Instagram reels and emailers
Collaborate with designers and marketers to align content with visual storytelling
Break down health science into simple relatable content
Maintain Fittys tone: energetic trustworthy and easygoing
Ideal candidate will have:
1 3 years of writing experience (wellness/health/D2C is a plus)
Strong command over concise consumerfriendly content
Passion for wellness lifestyle or healthcare content
Bonus: knowledge of SEO reels scripting or UX writing
Qualifications:
Bachelors degree in English Journalism or a related field