Product Marketing Specialist
Product Marketing Specialist
Posted on :
13-05-2025
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1 Vacancy
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Job Description
As part of our Global Product Marketing team youll help support our gotomarket (GTM) strategies for new products and features create compelling narratives and sales collateral conduct competitive and market research assist with internal training and track key performance metrics to drive product adoption and growth. Youll collaborate closely with teams across product sales and marketing to ensure alignment and drive success.
What youll do:
- Messaging & Positioning: Develop clear differentiated messaging and positioning for our demandside solutions
- GotoMarket (GTM): Support gotomarket planning by creating foundational materials such as pitch decks onepagers FAQs and product external communication campaigns (emailing)
- Sales Training: Communicate our product valueworking closely with Sales Sales Enablement and Marketing teams.
- Market & Competitive Intelligence: Conduct market customer and competitive analysis to build positioning and influence product evolutions
- Customer & Use Case Definition: Help define target customer segments understand key pain points and articulate how our solutions address their need
- Project Management: Coordinate daytoday Product Marketing tasks and collaborate closely with key stakeholders in Product Sales Sales Enablement and Marketing
Who You Are:
- You have a solid understanding of digital advertising and the programmatic ecosystem
- You bring 2 5 years of experience in a product marketing marketing or productfocused roleideally within the ad tech or media industry.
- Youre a quick learner who can take technical concepts and translate them into clear compelling marketing messages
- You are datadriven and comfortable using insights to inform messaging and gotomarket strategies
- Youre a strong communicatorboth in writing and presentationsand excel at simplifying complex ideas
- Youre highly organized with strong project management skills: able to manage multiple priorities stakeholders and deadlines
- You collaborate well across teams and are an effective team player
$55000 $65000 a year
About us
Following itsrecent merger with Sharethroughand the acquisition ofKamino Retail advertisers media owners and technology partners rely on Equativs advanced SSP curation and retail media services and technology to achieve maximum business outcomes.
With a focus on privacyfirst programmatic video CTV and datadriven solutions Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.
The companys global expertise is also backed by a team of over 750 employees across 19 countries.
As a proud recipient of the label Equativ is committed to providing a dynamic flexible workplace where employees thrive grow and excel in both their professional and personal lives.
Come and lead the charge with us inbuilding a transparent ecosystem based on quality!
Equativ is an equal opportunity employer. Equal access to employment services and programs are available to everyone regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. If you require reasonable accommodation throughout the application and/or interview process please contact the recruitment team at
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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