Segment Campaign Manager - Vocational
Segment Campaign Manager - Vocational
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Job Description
Who we are
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Segment Campaign Manager who will spearhead the development and execution of highimpact integrated segment marketing campaigns that directly contribute to achieving revenue objectives. If you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
As a Segment Campaign Manager your key area of responsibility will be developing and executing endtoend segment marketing strategies to drive customer acquisition expansion and retention. This includes collaborating with crossfunctional teams to bring strategies to market optimizing lead flow into the pipeline analyzing campaign performance for ROI managing various marketing program executions delivering targeted ABM and Always On initiatives and becoming a segment expert to inform messaging. You will need to work closely with segment marketing product marketing channel marketing business development digital and creative teams Marketing Automation Revenue Operations and Sales teams as well as external agencies and vendors.
To be successful in this role you will be a creative and analytical marketing professional with strong collaboration and project management skills. In addition the successful candidate will have proven analytical and budget management abilities to optimize campaign performance and ROI. Expertise in fullfunnel marketing lead nurturing and pipeline management coupled with a passion for understanding market segments and delivering measurable results is essential.
How youll make an impact
Develop and manage the endtoend segment campaign marketing strategy including campaign planning workbooks and strategic annual campaign plans to drive new customer acquisition account expansion and customer retention.
Partner with segment marketing product marketing channel marketing and business development to ensure alignment of campaign strategies with overall segment business goals.
Collaborate with Marketing Automation Revenue Operations and Sales teams to develop dynamic nurturing campaigns optimize marketing qualification methodology for lead passthrough and manage the lead pipeline from MAL to closedwon/lost.
Forecast monitor and analyze campaign metrics against KPAs to inform future campaign plans optimize budget allocation and deliver marketing ROI analysis and performance tracking. Champion continuous improvement by actively developing skills and identifying opportunities to enhance campaign processes and tools including the evaluation and adoption of new marketing technologies.
Lead and guide agencies vendors and internal departments in the execution of advertising fullfunnel content social media success stories sponsorships events webinars podcasts and channel/partner programs to achieve segment campaign objectives.
Collaborate with content creative digital and sales teams to deliver AccountBased Marketing (ABM) and Always On programs aligned with campaign plans. Maintain Ideal Customer Profiles (ICPs) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.
Establish subject matter expertise in the assigned segment leveraging competitive/market analysis to create differentiated campaigns and messaging that highlight Geotabs unique value proposition and attract ideal leads. Support Geotabs annual customer and partner conference Connect with segment campaign plans and programs.
What youll bring to the role
58 years of experiencein B2B Saas marketing campaign strategy development and execution with measurable outcomes and datadriven analytical approach to decisionmaking.
Previous experience in the Commercial Transportation Vocational segment including Construction Utilities Oil and Gas Mining Agricultural and Forestry Warehousing Telecom Towing Armored Car Landscaping Air Rail and ship transportation or comparable subsegments is highly preferred.
Previous industry experience in telematics connected transportation solutions B2B IT or software industry marketing or comparable experience is a strong asset.
Exceptional verbal and written communication skills with the ability to effectively lead influence and collaborate across all organizational levels.
Strategic datadriven and resultsoriented mindset with a focus on achieving objectives.
Strong ability to stay current with emerging technologies and technical aptitude including proficiency in CRM systems (e.g. Salesforce) marketing automation platforms (e.g. Salesforce Marketing Cloud) workflow tools (e.g. Jira) Google Suite and AI tools (e.g. Gemini ChatGPT) for campaign planning content creation and data analysis.
Proficient in accountbased marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense Demandbase or Zoominfo is preferred.
Excellent interpersonal skills including diplomacy negotiation conflict resolution and relationship management.
Adaptability and resilience to thrive in a fastpaced environment with evolving priorities and deadlines.
Proactive and resourceful with a willingness to take initiative propose innovative ideas and adapt to change within a dynamic flat organizational structure.
Strong project management skills including the ability to identify needs develop solutions and manage projects from inception to completion.
Collaborative team player with the ability to engage effectively with stakeholders at all levels.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to fulltime permanent employees only
How we work
Required Experience:
Manager
Employment Type
Full Time
