Director, Experiential
Director, Experiential
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Job Description
The Director of Experiential Marketing will lead the conceptualization and execution of immersive fan experiences and live events for Telemundos FIFA World Cup coverage. This role will create memorable culturallyrelevant activations that connect Hispanic audiences with the World Cup across physical and digital touchpoints while driving brand engagement.
Key Responsibilities
- Develop and execute the experiential marketing strategy for Telemundos FIFA World Cup including fan festivals viewing parties and community events
- Design innovative experiential campaigns that bridge broadcast digital and inperson experiences
- Lead the creation of both largescale marquee events and local market activations that engage Hispanic communities
- Collaborate with Partnership team to integrate sponsor activations into experiential programs
- Oversee vendor and agency relationships including event production companies creative agencies and technology partners
- Manage and develop a team of experiential marketing professionals providing strategic guidance
- Manage experiential marketing budget and resource allocation across multiple programs
- Develop measurement frameworks to track ROI and effectiveness of experiential initiatives
- Ensure brand consistency across all experiential touchpoints while maintaining FIFA guidelines
- Lead crossfunctional teams including production creative digital and local market teams
Qualifications :
Required Qualifications
- Bachelors degree in Marketing Event Management Communications or related field
- 5 years of experiential marketing experience with proven success in largescale sports or entertainment events
- Minimum 3 years of experience managing a team.
- Strong understanding of Hispanic market dynamics and cultural nuances
- Experience managing budgets and complex vendor relationships
- Proven track record of creating innovative experiential marketing campaigns
- Excellence in project management and crossfunctional team leadership
- Strong presentation and communication skills in English and Spanish
- Experience with digital integration in experiential marketing campaigns
Preferred Qualifications
- Experience with FIFA World Cup or major sporting events
- Background in Hispanic media or marketing
- Knowledge of broadcast media integration with live events
- Understanding of AR/VR and emerging experiential technologies
- Experience with sponsor integration in live events
- Crisis management and live event troubleshooting experience
Success Metrics
- Event attendance and engagement metrics
- Social media impact and earned media coverage
- Sponsor satisfaction with activations
- Brand awareness and sentiment metrics
- Program ROI and budget management
- Safety and execution excellence
- Digital engagement with physical activations
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
