Creative Director/Transcreator
Creative Director/Transcreator
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Job Description
Hogarth is the Global Content Experience Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including CocaCola Ford Rolex Nestl Mondelez and Dyson. With a breadth of experience across an extensive range of sectors Hogarth offers the unrivaled ability to deliver relevant engaging and measurable content across all channels and media both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation all mean that brands need different solutions. Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and everchanging world of todays content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. Working at WPP means being part of a global network of more than 100000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries with corporate headquarters in New York London and Singapore. WPP is a world leader in marketing services with deep AI data and technology capabilities global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world including approximately 300 of the Fortune Global people are the key to our success. Were committed to fostering a culture of creativity belonging and continuous learning attracting and developing the brightest talent and providing exciting career opportunities that help our people grow.
A Hybrid working model
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
What does a Creative DirectorTranscreator do at Hogarth
The Creative Director/Transcreator is responsible for writing headlines and localizing copy for our Technology client marketing communications which includes web instore direct mail and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English for other markets
Key Responsibilities
- Write review and empower campaigns for the clients brand and products and develop culturally relevant concepts for the U.S. Hispanic market.
- Responsible for developing and maintaining a consistent brand tone of voice personality and cultural relevance for the U.S. Hispanic market. The tone should be consistent regardless of the media format.
- Create or transcreate copy by ensuring all messages are clear follow the spirit of the English master copy and communicate the same strategic or product point.
- Guide and maintain the quality of the translated long copy wherever it appears.
- Review rewrite and approve all translated marketing copy from our writing teams (translator/editor)
- Attend onsite confidential projects (in the US) when required.
Requirements
- Creative thinker with solid copywriting skills.
- A minimum of 8 years of experience in the advertising agency world gained in the best creative agencies in the market (not necessarily the biggest or most successful).
- Working as a copywriter and copybased Creative Director/Transcreator for a good number of years.
- Worked on international and local brands.
- Fluent in written and spoken English and Spanish
- Thorough knowledge and understanding of the Hispanic culture in the U.S.
- Understands language subtleties (especially when it comes to adapting headlines).
- Conceptual creative who can come up with big ideas (when needed) but also focused on the smallest details (like punctuation).
- Obsessed with excellent writing that is thoughtful meaningful provocative at times clear and inspiring.
- Teamwork easy to get along with be able to work with Editors and a team of creatives.
- Incountry based / native speaker (Spanish).
- Techsavvy / used Mac before (or willing to learn).
- Good knowledge of technology products on the market.
- Must be able to travel as required sometimes several weeks at a time.
#LIAA1
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Required Experience:
Director
Employment Type
Full Time
