PPC Specialist - 1641
PPC Specialist - 1641
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Job Description
A growing company is seeking an experienced and datadriven PPC Specialist to manage and optimize its paid advertising campaigns across Google Ads and Facebook Ads. The ideal candidate will have a strong understanding of digital advertising strategy conversion tracking and performance optimization along with experience supporting SEO efforts.
Responsibilities Include:
Manage and optimize paid advertising campaigns on Google Ads and Facebook Ads platforms.
Conduct thorough keyword research and write highconverting ad copy.
Monitor key performance metrics including CTR conversions CPA and ROAS.
Perform A/B testing to evaluate and improve ad effectiveness.
Manage advertising budgets to ensure efficient spending and maximum ROI.
Conduct competitor and audience analysis to inform campaign strategy.
Track and analyze user behavior and campaign performance using tools like Google Analytics Call Rail and related platforms.
Prepare detailed performance reports with actionable insights for continuous improvement.
Conduct SEO audits and optimize website content metadata and structure.
Support local SEO efforts including Google Business Profile (GBP) optimization and citation building.
Ideal Qualifications:
Proven experience in managing PPC campaigns on Google Ads and Facebook Ads.
Strong copywriting skills for ad content creation.
Solid understanding of digital marketing KPIs and analytics tools.
Handson experience with A/B testing and campaign optimization techniques.
Familiarity with SEO practices including onpage optimization and local SEO.
Proficiency in tools like Google Analytics Google Tag Manager Call Rail etc.
Analytical mindset with excellent attention to detail.
This role is ideal for a resultsoriented digital marketer who thrives on data strategy and optimization. If youre ready to take ownership of paid campaigns and SEO initiatives apply now!
Salary: $80k $100k/Year
Required Experience:
Unclear Seniority
Employment Type
Full-Time
