Director Of Sales - Wggb
Director Of Sales - Wggb
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1 Vacancy
Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About WGGB:
2024 Massachusetts Broadcasters Association Station of the Year Merit Western Mass News is a licensed television station in Springfield Massachusetts and serves the Pioneer Valley. The networks of Western Mass News include ABC 40 Fox 6 and CBS 3. Our three major networks and digital platform speak daily to over half of Western Mass and the area businesses. We have Western Masss most live programming including all the major live sporting events.
Job Summary/Description:
Western Mass News is looking for a Director of Sales to lead and inspire our talented team of Media Executives. With a proven track record for success the ideal candidate has a passion for digital advertising & developing new local direct revenue. This is an opportunity for a detailoriented individual and selfstarter who thrives in a fastpaced environment and knows how to motivate their team.
Duties/Responsibilities include but are not limited to:
Work in collaboration with sales management to foster & promote a positive successful culture.
Passion for recruiting coaching training and developing multiplatform sellers.
Manage a team of Media Executives Digital Sales Coordinator National Sales Manager and sales assistants
Guide and oversee the local sales teams selling efforts to achieve/exceed revenue goals with agency and direct clients across all platforms.
Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep sellers on track to achieve/exceed revenue goals.
Cultivate & maintain excellent agency and direct relationships with existing & new clients.
Strong understanding of marketing promotions sponsorships community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses.
Work in partnership with the sales management team to forecast revenue manage budgets and execute strategic plans.
Qualifications/Requirements:
Candidate must possess strong leadership motivational and sales experience in addition to a proven track record of top performance.
Exceptional skills in recruiting coaching and training sellers.
A minimum of 3 years of experience in local broadcast sales management strategic planning and a proven track record of leadership and sales success including development of new local direct revenue & agency negotiations.
Solid understanding of how television & digital products work together to create success for clients. Digital product knowledge to include full suite of solutions CTV streaming targeted display & video social media email marketing SEM/SEO etc.
Goaloriented driven & know how to motivate a local sales team to achieve their sales goals.
Can multitask & manage multiple projects communicate across departments and ensure projects & campaigns are executed as proposed and sold.
Strong organizational written and presentation skills within a fastpaced environment.
Ability to build and maintain positive customer relationships.
Competitive persuasive (ability to overcome objections) energetic and selfmotivated traits.
Proficient in key industry software platforms Wide Orbit WOMS Matrix Excel PowerPoint etc.
Bachelors degree from a fouryear college or university preferred.
Must have a valid drivers license good driving record and auto insurance.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click onapply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal)
WGGBTV/Gray Media is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Required Experience:
Director
Employment Type
Full-Time
