Brand Specialist
Brand Specialist
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Job Description
CREATIVE DEVELOPMENT
Build and develop communication flow between Red Bull Canada and external creative agency; establish strong rapport to ensure Red Bull brand standards are adhered to in the ideation and development phases of all creative.
Lead the briefing in and developing of new visual identities; logo creation key visual development advertising campaign creative assets and promotional materials.
Correspond with HQ to ensure Global creative masters for all event and field activation are adhered to and adapted to the Canadian market.
Work closely with the Event and Field Marketing managers to ensure promotional and executional phases of event campaigns have brand support including onsite event branding.
PROJECT MANAGEMENT
Be the Brand point of contact for the Field and cross functional partners with regard to all event and activation related projects; coach on brand guidelines best practices and creative and advertising updates and insights.
Create and communicate brand plans for event kickoffs project status updates and postevaluation and learning presentations.
Initiate the creative and advertising scope and timelines in the planning phase of the event calendar; adapt budgets and projects accordingly throughout the year.
Effectively plan manage and deliver projects and campaigns on time and within budget.
Evaluate post analysis of campaigns to share key learnings with the broader marketing team and to adapt and evolve future campaigns.
AGENCY & STAKEHOLDER MANAGEMENT
Identify and define advertising objectives in collaboration with marketing specialist functions and field teams in order to inform effective media and creative briefs.
Lead briefing to external media agency to strategize develop and implement effective advertising campaigns; connect with creative agency local Red Bull content team and/or Global team to develop or adapt creative requirements to fulfill campaign.
Evaluate post analysis of campaigns to share key learnings with the broader marketing team and to adapt and evolve future campaigns.
Ensure strong interdepartment collaboration for 360 marketing plan alignment.
Qualifications :
3() years experience in Brand Marketing ideally with lifestyle brand experience in field marketing or event management.
Degree in Commerce or Marketing preferred.
Proven track record in collaborating with cross functional teams.
Proficiency in the art and science of insightsequally comfortable in the worlds of data analysis and creative storytelling.
Expert in PowerPoint and Excel.
Exposure to creative media or translation agencies.
Strong eye for creative.
Innovative and solutionoriented mindset; strong analytical skills.
Strong work ethic & selfmotivated; must be able to work independently.
Exceptional project management ability; staying organized managing multiple projects and keeping on top of the details a must.
Additional Information :
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
