National Consumer Collecting Specialist

Lead Exceptional Execution of the Student Marketing Program 

• Guide and support Student Marketeers to drive Red Bull trial increase brand awareness foster a positive product and brand perceptions with consumers.
• Provide clear expectations resources and guidelines to Student Marketeers for achieving best practice. 
• Develop and implement an innovative program of exciting brand activity such as events hacks & campaigns relevant to students.
• Create & deliver a robust plan to drive physical availability on and around campuses.

Lead Exceptional Execution of the University Program 

• Guiding and supporting Field Marketing & Student Marketeers to drive Red Bull trial increase brand awareness and foster a positive product and brand perception within their respective universities. 
• Support in driving mental & physical availability on and around university campuses by working with sales teams to provide coaching and training to Field Marketing teams and Student Marketeers.   
• Responsible for working with sales on national tender pitches and maintaining strong relationships with key account groups and partners which are university related. 

Marketing Innovation 

• Develop and deliver an innovative and relevant business plan which complements the marketing priorities of the country while considering the opportunities & needs of university students and the local region or city/cell. 
• Ensure all new ideas and projects have a strong and engaging digital & social media backbone to be relevant to university students who are driving the digital landscape & look for brands who are innovating in this space. 
• Invite & empower Student Marketeers to come up with innovative ideas for all internal programs (culture sports field etc.) and create a test & learn environment the right framework & feedback loop. 

Strategic Development of Programs

• Regularly assess and analyse the programs identifying opportunities to improve processes and excite consumers and students. 
• Work on plans that will sustain or increase % of awareness and brand image amongst students as well as improve student coverage & people reached on university campuses managed by Red Bull University. 
• Increase the usage of Red Bull Energy Drink in the Study occasion through T&A study.
• Improve the targeting of sampling new & infrequent users through the Sampling program by reviewing data and insights on a regular basis and the mission planning process.

People Development & Leadership 

• Implement and uphold the Intl. recruitment onboarding and training modules for global consistency working closely with HR for local compliance.
• Look how to improve effectiveness of recruitment campaigns by identifying new digital spaces & social media initiatives to attract the best candidates.
• Work closely with the Head of Field & Field Marketing Managers on team onboarding & training to leadership roles of SMs. 
• Support train and motivate to optimize the potential of achieving high performing individuals and teams.

General Program Management

• Responsible for secure smart and efficient budget management of both sampling & university programs whilst finding ways to optimize expenditure.
• Work closely with the finance team to ensure timely and efficient budget management with a national view and coach regional teams on effective budgeting principles. 
• Work closely with the operations team to manage branded fleet & ensure adequate efficiencies with the state teams. 
• Lead & encourage great reporting and manager coaching within Red Bull University as well as maintain your own topnotch community management. 

Qualifications :

• 3 years of experience in leading events & marketing activities.
• Experience in managing people and teams. 
• Experience in managing budgets.
• Preferably has been a part of and was a standout Student Marketeer.
• Strong interpersonal communication & presentation skills.
• Exceptional organizational skills and attention to detail.
• Coaching and training individuals and teams.
• An entrepreneurial cando attitude facilitated by continuous learning and application of appropriate best practices.
• Solid analytical skills and ability to draw conclusions from data & consumer insights.
• Event & Project Management skills.
• Natural role model and ability to command a room.

Additional Information :

Red Bull Kazakhstan LLP (Company) undertakes to ensure proper processing (including storage and use) and protection of personal data received by the Company from an applicant in accordance with the laws of the Republic of Kazakhstan.
By continuing to fill in the information I give my consent to collect and process my personal data to the Company and third parties currently associated and to be associated with the Company under any legal relations aimed at obtaining storing using and disseminating my personal data but not contradicting the laws of the Republic of Kazakhstan and to modify and (or) amend my personal data based on my application or otherwise which is not contrary to the laws of the Republic of Kazakhstan which are recorded on electronic paper and (or) other tangible media.

Remote Work :

No

Employment Type :

Fulltime