Digital Content Manager
Digital Content Manager
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Job Description
About TEGNA
TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism engaging content and tools that help people navigate their daily lives. Through customized marketing solutions we help businesses grow and thrive. With 64 television stations in 51 U.S. markets TEGNA reaches approximately 100 million people every month across the web mobile apps streaming and linear television. For more information .
WMAZTV (13WMAZ) TEGNAs CBS affiliate in Macon GA is searching for a digital news leader and innovator to grow audience and direct creation of local news content across digital mobile app OTT and social media platforms.
The Digital Content Manager works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom. This includes managing breaking news coverage special project content franchise support and developing strategy for as well as our mobile app social media SEO OTT/streaming push alerts voice platforms and more. This person will play a key role in charting the stations news audience growth strategy.
We are looking for a peoplefocused leader with experience in digital journalism accountable for growing audiences on multiple platforms while focusing on creating quality impactful and informative news content. You will use your exceptional journalism ethics while serving as a member of the newsrooms management team and coaching a young digital team to create engaging and compelling local news content that serves all of Central Georgia. Analyzing data and disseminating information to the entire newsroom rounds out this role always providing the context needed to understand the metrics.
You must be a team player dedicated to continuous improvement keeping staff engaged and performing at a superior level. You must love to lead and provide feedback. We are looking for a leader who is open to new ideas and the pursuit of excellence.
The winning candidate brings a news hound sensibility a proven track record of driving results a collaborative spirit and is an excellent problemsolver highly organized and comfortable multitasking and prioritizing. The 13WMAZ digital leader is an alwayson demanding role so a calm demeanor under pressure and tight deadlines is also a must.
Responsibilities:
Manage the digital content team in both news and programming and lead digital strategy to grow digital and streaming audiences and engagement
Be the voice of innovation in the newsroom and inspire others to follow your lead
Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
Provide a sharp focus on our streaming platform 13WMAZ and develop best practices for both content and producing the screen to grow awareness and audience
Champion the creation of vertical shortform videos as a reporting tool for our mobile app
Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
Actively partner with the News Director and other station leaders to lead a cohesive crossplatform strategy
Oversee all station social media including Facebook X Instagram YouTube and other emerging platforms
Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
Create unique engaging and shareable content
Teach coach and mentor our content teams in best practices for writing and SEO
Skillfully use social media and digital tools to research discover and distribute content
Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
Hold newsroom employees accountable to WMAZ/TEGNA ethical and editorial standards
Requirements:
Bachelors degree in journalism communications or equivalent experience in the field
Proven track record of digital news experience
Solid journalistic judgment and a news philosophy that emphasizes accurate fair and unique local content along with community engagement
Ability to calmly handle live breaking news situations and the ability to deal with the rapid pace of news
Knowledge of Content Management Systems and news production systems along with social newsgathering tools
An eye for detail and strong journalism writing skills
Experience analyzing audience data and identifying behavioral trends. Google Analytics knowledge a major bonus
Passion and vision for emerging media
Strong organizational leadership and communication skills
Ability to work under pressure and meet deadlines
Ability to be flexible with schedule when needed
Ability to be in weekend oncall manager rotation
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and parttime employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full parttime and temporary employees the opportunity to contribute 1% 80% of their pay on a pretax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email
Recruiting Fraud Alert:
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.
Required Experience:
Manager
Employment Type
Full Time
