MARKETING MANAGER

A fastgrowing company in the agribusiness sector specializing in the production and distribution of leguminous crops rice and cereal products is seeking an experienced and dynamic Marketing & Brand Manager. The role seeks resultsdriven and creative personnel to lead the brand development efforts with a particular focus on our flagship product rice. The successful candidate will be responsible for formulating and executing a comprehensive marketing strategy that promotes brand awareness drives customer engagement and enhances market penetration across all target role requires a highly motivated individual with a strong understanding of digital and traditional marketing platforms excellent leadership skills and a proven ability to translate brand objectives into highimpact marketing and promotional initiatives.

Strategic Planning & Execution

• Develop and implement integrated marketing and branding strategies aligned with the company s business objectives.
  

• Create annual marketing plans and budgets; monitor performance against key performance indicators (KPIs).
  

• Identify opportunities for brand expansion and innovation in marketing approaches.
  

Advertising & Campaign Management

• Lead the design and implementation of advertising campaigns across diverse platforms including outdoor media radio TV print online and social media.
  

• Select and negotiate with advertising agencies media houses and service providers to ensure costeffective campaign execution.
  

• Track and analyze campaign performance; adapt strategies to optimize ROI.
  

Promotions & Activations

• Plan and execute instore and outdoor promotional activities to boost product visibility and customer interaction.
  

• Work closely with the sales team to ensure alignment between marketing promotions and retail objectives.
  

• Manage promotional calendar and evaluate the impact of each activity on sales performance.
  

Digital Marketing & Social Media

• Develop and oversee digital marketing strategies including SEO SEM social media campaigns influencer partnerships and email marketing.
  

• Continuously explore emerging digital platforms and trends to stay ahead of the market.
  

• Monitor online brand reputation and engagement metrics to refine content and messaging strategies.
  

Market Intelligence & Reporting

• Monitor and analyze consumer behavior market trends and competitor activity.
  

• Prepare regular marketing reports and presentations for senior management.
  

• Collaborate with internal teams to translate insights into actionable marketing tactics.
  

Brand Management

• Oversee brand consistency across all communication channels and marketing materials.
  

• Ensure strong brand positioning and messaging in alignment with corporate values.
  

• Lead the creative development of product packaging branding assets and corporate communications.
  

Team & Stakeholder Management

• Supervise internal marketing officers and coordinate with crossfunctional teams.
  

• Manage relationships with external agencies consultants and distribution partners.
  

• Support team development through training mentorship and performance feedback.
  

Key Internal & External Relationships

Internal:

• Sales & Marketing Team
  

• Commercial Manager
  

• Product Development & Supply Chain Teams
  

External:

• Advertising and Promotional Agencies
  

• Distributors Retailers and Strategic Partners
  

• Media Outlets and Influencers
  

Requirements

• A degree in Marketing Advertising or related field
  

• Minimum of 3 years of progressive experience in brand management preferably within FMCG agribusiness or food production sectors.
  

• Professional certification in digital marketing
  

• Demonstrated success in executing both traditional and digital marketing campaigns.
  

• Strong understanding of marketing analytics consumer behavior and campaign ROI evaluation.
  

• Proven experience managing creative teams agencies and largescale projects.
  

• Advanced proficiency in digital tools such as Google Analytics social media platforms and marketing automation software.
  

Skills & Competencies

• Exceptional communication and interpersonal skills.
  

• Strong project management and organizational abilities.
  

• Strategic thinker with an innovative and problemsolving mindset.
  

• Ability to work independently and lead crossfunctional teams.
  

• High attention to detail with a drive for results.
  

• Strong negotiation and stakeholder management skills.