Copywriter
Copywriter
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Job Description
About us:
As a Fortune 50 company with more than 400000 team members worldwide Target is an iconic brand and one of Americas leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up. Here we believe your unique perspective is important and youll build relationships by being authentic and respectful.
Overview about Target in India
At Target we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers worldclass outcomes. That winning formula is especially apparent in Bengaluru where Target in India operates as a fully integrated part of Targets global team and has more than 4000 team members supporting the companys global strategy and operations.
Pyramid Overview
Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and love from Target. We study our guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviours strategies and tactics overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target.
Target Creative is the inhouse creative agency dedicated to bringing one of the worlds most beloved and recognizable brands to life. Whether through design marketing or brand work we are the driving force behind delivering Targets dynamic inventive and unmistakable storytelling to its massive global audience. Our mission is to inspire a sense of joy wonder and excitement and to take our guestsand ourselvessomewhere new. Never resting on past wins or settling for anything less than extraordinary our origin story built us to thrive in the competitive and changing retail marketplace. We tell a compelling and cohesive brand story maximizing our messages across multiple platformswhether via a digital art gallery or a new $1 billion childrens clothing brand. Operating as one fully integrated team in both the U.S. and overseas Target Creative comprises the best and brightest talent to execute marketleading creative strategy design writing video production operations digital UX social media and more. We leverage smart and rewarding external partnerships while closely aligning with our Target teams. Together we tackle every creative challenge with our amplified strengths ultimately bearing the groundbreaking creative work that helps make Target the decisive guest favorite year after year.
About the role:
As a Copywriter youll create innovative and effective digital content for and email marketing. This includes both editorial and promotional copy written in the Target brand voice and balanced with a clear concise easytonavigate approach. Youll be asked to merge consumer insights/data with creative best practices and to quickly adapt to shifting priorities. Youll need to stay uptodate on emerging trends and innovations in digital marketing/ecommerce and of course ensure the accuracy of your copy. Copywriters work within Target Creative Targets inhouse creative department.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
DaytoDay Responsibilities:
Responsible for working on copy that aligns with client briefs & our tone of voice.
Does thorough research on the brand language social media presence & existing campaigns.
Oversees the copy process from concept to completion ensuring creative vision is utilized to the highest standards. This includes collaborating with the leads & PMs.
Makes revisions and refinements to the copy based on client feedback.
About you:
Should be a graduate
3 years of copywriting experience digital/ecommerce copywriting experience preferred
Knowledge of ecommerce and digital marketing best practices
Ability to tailor your writing to a specific brand voice
Ability to work quickly to meet deadlines
Portfolio of samples showcasing creative work
Employment Type
Full-Time
