Copywriter
Copywriter
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Job Description
Primary Purpose
The Copywriter is a strategic and creative role on the creative team with a focus on email marketing social and brand copywriting that brings the Bright Horizons story to life. This role is central to how we communicate across our three core business areas:
- Early Education & Preschool: Showcasing the value of our nurturing discovery-driven learning environments.
- Employee Education & Care Benefits: Highlighting how we support working families through back-up care elder care and education benefits.
- Employer Solutions: Demonstrating how we help organizations attract retain and support top talent through customized benefit offerings.
This role is responsible for writing compelling brand-aligned copy that drives engagement builds trust and supports both B2C and B2B marketing goals and collaborate with designers and video team.
This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton MA.
Bright Horizons is trusted by families and employers around the world for high-quality child care and early education back-up care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Essential Functions/Responsibilities
- Craft persuasive personalized copy for lifecycle promotional and nurture email campaigns across all business lines.
- Develop B2B email content that speaks to HR leaders benefits managers and C-suite decisionmakers.
- Collaborate with CRM design and performance teams to optimize messaging for engagement and conversion.
- Use A/B testing and performance data to continuously refine tone structure and calls to action.
- Write engaging platform-appropriate copy for organic and paid social campaigns across LinkedIn Instagram Facebook X and emerging platforms.
- Support storytelling that highlights family success stories employer partnerships and thought leadership.
- Create storytelling that lives in video and static alike.
- Tailor B2B messaging for LinkedIn and other professional platforms to elevate our employer brand and thought leadership.
- Partner with social strategists and designers to ensure copy and visuals work in harmony.
- Translate Bright Horizons complex service offerings into clear compelling messaging for employer audiences.
- Write copy for B2B campaigns including email sequences landing pages digital ads and sales enablement materials.
- Collaborate with product marketing and sales teams to align messaging with business goals and audience needs.
- Support content that positions Bright Horizons as a strategic partner in talent retention DEI and workforce well-being.
- Maintain and evolve the Bright Horizons voice across all touchpointswarm trustworthy and empowering.
- Ensure consistency and clarity in messaging across channels and audiences.
- Contribute to integrated campaigns that span email social web and print.
Minimum Qualifications:
- Bachelors degree in Marketing Communications Journalism English or a related field.
- 2-5 Years experience in copywriting marketing or a related field
Preferred Qualifications:
- Excellent writing editing and proofreading skills.
- Strong understanding of email marketing principles and best practices.
- Basic knowledge of SEO and digital marketing.
- Ability to work collaboratively in a team environment.
- Strong attention to detail and ability to meet deadlines.
- Proficiency in using email marketing platforms (e.g. Salesforce Marketing Cloud Mailchimp Constant Contact) is a plus.
- Experience with CMS platforms like Salesforce or WordPress to manage and update website content is a plus.
- A portfolio of writing samples including email landing page and website copy is preferred.
- Experience with utilizing AI to create workflow efficiencies and optimize copy is a plus.
- Proven ability to write for both B2C and B2B audiences ideally in education benefits or family services.
- A portfolio that demonstrates strong storytelling brand voice alignment and performance-driven messaging.
- Demonstrated ability to think visually.
- Deep understanding of email marketing best practices including segmentation personalization and A/B testing.
- Familiarity with social media platforms and how to tailor messaging for each (LinkedIn Instagram Facebook X TikTok).
- Experience writing for professional audiences including HR benefits and corporate leadership.
- Ability to manage multiple projects and deadlines in a fast-paced collaborative environment. Strong attention to detail grammar and editing skills.
- Bonus: Experience with tools like Salesforce Marketing Cloud Sprout Social HubSpot or similar platforms.
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Life at Bright Horizons:
Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk at or . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Employment Type
Full-Time
