Director, eCommerce Marketing & Digital Experience
Director, eCommerce Marketing & Digital Experience
Posted on :
06-05-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
06-05-2025
Job Description
ABOUT UA/UNIFORM ADVANTAGE BRANDS
For over 40 years UA Brands has been synonymous with fashionforward specialty apparel for the medical and culinary are proud to support our valued customers true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers but as family and friends. From the beginning we provide candidates an authentic look into how UA Brands embraces their skills and perspectives all in ways that continue to set us apart.
ABOUT THE ROLE
We are a leading retailer in the medical scrubs and workwear space operating three dynamic ecommerce websites: and . In addition to our robust online presence we own and operate 26 retail stores nationwide. Our mission is to provide highquality functional and stylish apparel that empowers professionals to perform at their best.
We are looking for a dynamic and visionary Director of ECommerce Marketing & Digital Experience to lead the strategic planning execution and performance optimization of digital campaigns across all UA Brands ecommerce platforms. This leader will be responsible not only for driving revenue growth and elevating user experience but also for managing a highperforming team of marketers and campaign managers. The ideal candidate brings a strong background in campaign management UX/UI optimization and ecommerce technology paired with proven leadership capabilities.
We are looking for a dynamic and visionary Director of ECommerce Marketing & Digital Experience to lead the strategic planning execution and performance optimization of digital campaigns across all UA Brands ecommerce platforms. This leader will be responsible not only for driving revenue growth and elevating user experience but also for managing a highperforming team of marketers and campaign managers. The ideal candidate brings a strong background in campaign management UX/UI optimization and ecommerce technology paired with proven leadership capabilities.
WHAT YOULL DO
- Team Leadership & Strategic Oversight:
- Build mentor and lead a team responsible for campaign planning execution and onsite marketing strategy
- Develop clear goals KPIs and professional development plans to ensure high team performance and engagement.
- Foster a collaborative culture that encourages experimentation ownership and continuous improvement.
- ECommerce Campaign Planning & Execution:
- Oversee the full lifecycle of marketing campaigns across and ideation and scheduling to launch and optimization.
- Align campaign strategies with broader brand seasonal and promotional calendars.
- Ensure all onsite messaging and promotions are aligned across departments and executed with precision.
- Customer Experience & UX Optimization:
- Serve as the voice of the customer for our digital experience; lead initiatives that reduce friction improve engagement and support conversion.
- Partner with internal UX/UI teams to implement enhancements across homepages landing pages navigation and PDPs.
- Leverage insights and testing to continuously improve site usability and content strategy.
- DataDriven Optimization:
- Own the A/B and multivariate testing roadmap to test hypotheses that drive measurable business impact.
- Monitor key site metrics (conversion rate bounce rate cart abandonment etc.) and implement strategies to optimize performance.
- Report on campaign and website performance regularly using data to inform future initiatives.
- Performance Analysis: Establish KPIs and reporting processes to measure the effectiveness of campaigns providing actionable insights and recommendations for improvement.
- Partnerships: Collaborate with crossfunctional teams including Ecommerce Creative Retail Operations and Merchandising to ensure seamless execution of campaigns.
- Innovation: Stay ahead of industry trends and emerging technologies to identify new opportunities for growth and engagement.
WHAT YOULL BRING
- Utilize Salesforce Commerce Cloud (SFCC) to manage campaign deployments and onsite updates efficiently.
- Deep expertise in campaign planning UX/UI and ecommerce performance metrics.
- Strategic Thinker: Ability to see the big picture and align marketing strategies with business goals.
- Collaborative Leader: Proven ability to lead crossfunctional teams and foster a culture of collaboration.
- ResultsOriented: Strong focus on achieving measurable outcomes and optimizing marketing performance.
- Creative Innovator: Passion for creative problemsolving and staying ahead of marketing trends.
- CustomerCentric: Deep understanding of customer behavior and how to engage diverse audiences.
- Experience in the apparel or retail industry is a plus.
- Excellent organizational and communication skills with the ability to multitask in a fastpaced environment.
- Experience in ecommerce and omnichannel marketing strategies.
- Handson experience with A/B testing personalization and conversion rate optimization.
- Organization skills ability to manage time prioritize work meet deadlines and complete all assigned tasks.
- Strong analytical skills with experience in reporting and data analysis.
- 10 years of experience in marketing with at least 5 years in a leadership role.
- BS/BA Degree Marketing Public Relations Project Management Business
WHERE YOULL WORK
HYBRID The Best of Both Worlds
Have the flexibility to work onsite/in the business and remotely during the week. Youll spend a few days a week in our office for collaboration/inperson engagement and have the flexibility to work from home on other days. While onsite join other team members in the spacious Quad for lunch or enjoy our ongoing wellness activities. Employees are expected to be online and available during the core business hours for their team. Company computer provided for business use.
PLENTY OF BENEFITS TOO
UA BRANDS offers a full range of benefits allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.
- Medical and Pharmacy Coverage
- Dental and Vision Coverage
- Life/AD&D Insurance
- Employee Assistance Program selfcare and support for lifes everyday challenges
- Extensive 401(k) plan with company matching Save for your future
- Paid Family Leave
- Short & Long Term Disability Company Paid
- Accident Hospital Care and Critical Illness Insurance Protect your Income
- Auto Insurance
- Legal Insurance and ID Theft Protection
- Nationwide Pet Insurance
- Holiday Pay
- Paid Time Off Life Balance
- Volunteer Time Off Make an Impact
- Employee Discount Program
- Referral Program Get paid to work with Friends
- Free Parking at the Downtown Corporate Office
- Regular Social Activities and Events Mandatory Fun
- See more of the benefits we offer
UA IS AN EQUAL OPPORTUNITY EMPLOYER
As an employee of any UA Brands division you will be part of an established and dynamic organization. We believe that success starts from within and we are seeking individuals who thrive in an environment that encourages and supports provide equal employment and advancement opportunities to all individuals employment decisions at UA Brands will be based on merit qualifications and abilities. UA Brands does not discriminate in employment opportunities or practices based on race color religion sex national origin age disability or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.
We area DrugFree Workplace.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
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