Product Marketing Manager
Product Marketing Manager
Posted on :
05-05-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
05-05-2025
Job Description
About Us
At ConveGenius were not just building EdTech productswere building movements. Our flagship AIpowered solutions on the SwiftChat app reach over 150 million users driving accessible and equitable education across India.
We believe in solving real problems for our usersteachers and students in underserved communitiesusing conversational AI humancentred design and powerful databacked decisionmaking.
If youre a strategic thinker experimentled doer and deeply userobsessed heres your opportunity to shape the future of education.
Your Role: Youll be the bridge between product users and growthtaking big ideas and turning them into measurable impact. From leading engagement experiments to building partnerships that deliver value your work will speak through metrics such as but not limited to Monthly Active Users (MAU) Repeat Usage Time Spent and Conversations Triggered.
Youre not here to just marketyoure here to create product love and drive user engagement.
Key Responsibility:
1. Drive Product Engagement
Define user engagement strategies for the SwiftChat appto improve MAU retention and more.
Create loops for continuous valuewhether its through habitforming content or rewarddriven nudges.
2. Run Experiments That Matter
Collaborate with the ProductLed Growth Manager to ideate launch and evaluate A/B tests that enhance product engagement product discovery and reduce friction.
Turn data into action: analyse results learn fast and double down on what works.
3. Build Strategic Value Partnerships
Identify and execute highimpact partnerships that add tangible value for users.
Cocreate learning campaigns or service bundles that keep teachers and students coming back.
4. Own the Content Engagement Strategy
Work with internal creators and partners to ensure every message module or bot interaction is onbrand and onmission.
Think beyond contentcraft immersive user journeys.
Audit improve and revolutionize our learning content to make it worldclass.
Collaborate with creators to ensure content resonates with learners.
Define and implement frameworks that scale quality and engagement.
5. Operate with Influence Not Authority
Rally crossfunctional teams (design product content tech) around userfirst ideas.
Be a selfstarter who can push change without a formal team. Influence align and execute.
6. Measure What Moves the Needle
Define and measure KPIs that reflect user value and product performance.
Use analytics and user insights to continuously refine your roadmap.
Qualifications:
- Strategic Doer You can go from idea to execution without missing the details.
- ExperimentLed Thinker You live and breathe hypothesis test learn cycles.
- Collaborator Extraordinaire You thrive in crossfunctional environments and know how to lead without authority.
- UserObsessed You understand user behaviour map pain points and design strategies that solve real problems.
- MetricsMinded You know your MAUs from your DAUs and can turn metrics into action.
- Excellent Communicator Whether its a user journey or a team sync your words land with clarity and intent.
Bonus points if youve
Experience in EdTech or consumer apps in emerging markets.
Past roles in growth product marketing or partnerships.
Exposure to AIled products or chatfirst interfaces.
dabbled in product roadmaps user research or worked on techforward solutions.
What We Offer & Benefits:
At ConveGenius we believe in creating a supportive and dynamic work environment where you can thrive professionally and personally. If youre passionate about making a difference in education and enjoy working in a diverse and inclusive setting ConveGenius is the place for you!
Experience working with a diverse team of professionals located throughout India.
Be part of an organization that operates in over twothirds of Indias states.
Play a crucial role in transforming the education sector in India.
Enjoy the security and peace of mind that comes with health insurance coverage.
Benefit from a flexible leave policy including special provisions for period leaves.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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