Content Strategist
Content Strategist
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Job Description
Hogarth is the Global Content Experience Company. Part of WPP Hogarth partners with one in every two of the worlds top 100 brands including CocaCola Ford Rolex Nestl Mondelez and Dyson. With a breadth of experience across an extensive range of sectors Hogarth offers the unrivaled ability to deliver relevant engaging and measurable content across all channels and media both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation all mean that brands need different solutions. Our global team of over 7500 craft and technology experts brings together creative production and innovation to help clients navigate this exciting and everchanging world of todays content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. Working at WPP means being part of a global network of more than 100000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries with corporate headquarters in New York London and Singapore. WPP is a world leader in marketing services with deep AI data and technology capabilities global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world including approximately 300 of the Fortune Global people are the key to our success. Were committed to fostering a culture of creativity belonging and continuous learning attracting and developing the brightest talent and providing exciting career opportunities that help our people grow.
A Hybrid working model
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Department Summary
The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.
What does a AI Content Manager do at Hogarth
The AI Content Managerat Hogarth is focussed on developing and implementing effective AI content strategies that align with the companys AIdriven approach. They are responsible for crafting compelling content plans conducting audience analysis and optimizing content across various digital platforms.
This is not a creative role but requires a deep understanding of the content creation process channel best practices and emerging digital trends. The Content Strategist collaborates closely with crossfunctional teams to ensure content aligns with business objectives and resonates with target audiences. They analyse content performance metrics identify opportunities for improvement and make datadriven recommendations to enhance content effectiveness.
The Content Strategist also plays a crucial role in maintaining brand consistency developing content guidelines and ensuring all content adheres to Hogarths quality standards. They work to streamline content workflows leverage AI tools for content optimisation and contribute to the overall growth of Hogarths content capabilities.
Responsibilities
- Develop AIpowered content strategies to transform organizational content creation approaches
- Identify emerging generative AI trends impacting content production and distribution.
- Integrate advanced AI content solutions across multiple organizational workflow systems.
- Create personalized content experiences using intelligent AIdriven engagement strategies.
- Establish comprehensive guidelines for ethical and effective AI content generation.
- Implement rigorous quality assurance processes for AIgenerated content and outputs.
- Provide expert training on cuttingedge generative AI tools and techniques.
- Recommend innovative AI platforms to streamline complex content production processes.
- Design meaningful metrics tracking AIs impact on content performance objectives.
- Monitor ethical considerations and potential biases in generative AI content development
Reporting lines and key stakeholders
This role reports to the Head Of Content Consulting. You will work closely with Business Consulting Martech and Production teams
The Head of Content Consulting reports into the Global Head Of Marketing Transformation who is accountable forall oftheteam members working on future AIdriven production capabilities and innovations.
Requirements
- Experience from a similar advertising/ production agency
- Familiarity with generative AI and digital content trends.
- Appetite to find new and innovative solutions to existing problems.
- A proven content strategy experience in consulting or agency settings.
- Expertise in creative strategy and omnichannel content planning.
- Ability to adapt strategies for diverse markets and audiences.
- Skilled in analysing metrics for strategic improvements.
- Strong communication and stakeholder management skills.
- Experience working with crossfunctional teams effectively.
- Strong project management and task prioritization skills.
- Ability to mentor junior team members collaboratively.
Diversity and Inclusion
Hogarth is committed to diversity and inclusion through our ideas our people how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view making Hogarth not only a better company and place to work but an environment where everyone experiences connection opportunity and a sense of belonging.
Hogarth Values
Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries we are never satisfied and always want to find a better way.
Hands on: We dont wait for things to happen we get on with it. We are pragmatic and dont have an ego. We do what it takes to get the job done to the highest standards.
Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.
Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough we dont lose perspective or our sense of humour.
Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.
Find out more at #LIKF1
#LIHybrid
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Employment Type
Full Time
