Sr. Manager, Marketing Automation

Marketing Automation

The Marketing Automation team is responsible for driving the overall development design build execution and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Excellence for Marketing Automation delivers on our objectives by bringing to life client journeys across channels building experiences that drive engagement and streamlines automation processes across B2B B2C and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with crossfunctional teams including marketing sales and IT.

Key Responsibilities and Duties

The Sr Manager Marketing Automation Associate will be responsible for enabling campaigns and customer experiences that support strategic marketing objectives through orchestrating customer journeys across distribution channels. This role will leverage the Salesforce Marketing Cloud ecosystem to deliver highly personalized automated customer journeys across multiple audience segments. This individual works effectively with technology and business partners to define and implement marketing campaign requirements.

• Lead the development of campaigns in core marketing automation platform(s) to automate and optimize customer journeys across channels.
• Collaborate with sales marketing and analytics teams to ensure successful integration of marketing automation as part of the overall client experience
• Marketing Automation solution development including building journeys writing queries building data extensions writing AMPscript and knowledge of SSJS
• Design marketing automation programs including Triggered Sends Automation Studio Activities Platform configuration multichannel integrations audience segmentation and other components to enable automation of marketing campaigns
• Monitor journey and campaign execution metrics tracking and analyzing performance to generate insights to share back with cross functional teams focused on client engagement
• Partner with Analytics team to establish and monitor KPIs and to provide performance analysis including recommendations to improve outcomes
• Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
• Oversee user testing and QA processes to ensure quality and integrity of automated programs
• Research test and apply best practices to improve marketing automation performance.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3 Years Required; 5 Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required:

• 3 years of working experience in marketing automation demand generation and/or marketing operations

Preferred

• 5 years of working experience in marketing automation demand generation and/or marketing operations
• Bachelors degree in engineering science or a related field
• Hands on experience with SFMC marketing automation platforms and tools
• Deep understanding of marketing automation platforms to build workflows create email marketing campaigns and deepen customer engagement
• Excellent analytical skills with the ability to analyze data and metrics to identify trends and insights that inform campaign optimization and strategy
• Strong collaboration skills and ability to work crossfunctionally with marketing sales and IT teams
• Excellent written and verbal communication skills

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Anticipated Posting End Date:

Actual base salary may vary based upon but not limited to relevant experience time in role base salary of internal peers prior performance business sector and geographic location. In addition to base salary the competitive compensation package may include depending on the role participation in an incentive program linked to performance (for example annual discretionary incentive programs nonannual sales incentive plans or other nonannual incentive plans).

Company Overview

Every worker deserves a secure retirement. For more than 100 years TIAA has delivered it for millions of people. Founded to help educators retire with dignity today were a marketleading retirement company fueled by worldclass asset management. But were not just another legacy financial services firm. Were fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial wellbeing possible for its clients and is equally committed to the wellbeing of our associates. Thats why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health wellness and work life offerings that can help you achieve and maintain your best possible physical emotional and financial wellbeing. To learn more about your benefits please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age race color national origin sex religion veteran status disability sexual orientation gender identity or any other legally protected status.

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Accessibility Support

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