Senior Manager, Digital Marketing - Amazon
Senior Manager, Digital Marketing - Amazon
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Job Description
Position Summary
Headquartered in Ridgefield Park N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As an eleventime winner of EPAs ENERGY STAR Partner of the Year Award for Sustained Excellence SEA is dedicated to making a positive impact on the environment through its ecoconscious products practices and operations.People Excellence Change Integrity Coprosperity
Role and Responsibilities
This role will be responsible for developing and executing strategies to drive traffic and conversion for Samsung products of Amazon. Priorities include managing Amazon Paid Media investment maintaining bestinclass content on Samsungs product detail pages planning successful promotional events and managing key internal and external relationships (e.g. Amazon Advertising and marketing agency).
The Sr. Manager Amazon Digital Marketing will be responsible for endtoend ownership of Samsung brand properties on Amazon including discoverability adherence to global standards and bestinclass benchmarking.
Role & Responsibilities
- Paid Media Campaign Management: Develop Paid Media strategy with Account Sales Leader and Product Management Teams. Direct agency to implement advertising campaigns review and communicate results. Optimize campaigns based on key performance metrics and business priorities.
- Content Launch Excellence: Oversee product detail page launches at Amazon including new ASIN setup and detail page updates based on available assets. Launching items well is a key element of Samsungs success on Amazon.
- Organic Share of Search: Increase Amazon organic SOV by employing BIC SEO/content practices and maintaining a close pulse on customer search behavior.
- Retail placements: Manage storefront content and banners including strategic planning creation crossfunctional alignment submission and evaluation.
- Key Event Content: Manage content optimization for key events such as Prime Day. Ensure cohesive messaging across brand properties retail storefronts and detail pages.
- Benchmark Content and PaidMedia Strategy: Relentless optimize marketing investments and resources. Objectively benchmark key performance metrics and implement improvements.
- Other duties as assigned
Skills and Qualifications
Minimum Qualifications
- Bachelors degree required
- Minimum of 8 years of relevant experience in Marketing within a related industry
- Experience managing marketing campaigns across national retailers preferably Amazon
- Strong business acumen superior analytical skills and the ability to translate data initiatives
- Excellent written and verbal communication
- Experience managing marketing budgets and managing agency partners
- Deep understanding of ecommerce and associated merchandising/marketing tactics
- Deep understanding of Amazon sales channel and customer base
- Strong presentation skills (including building effective presentation materials)
- Strong Excel skills (including pivot tables Vlookups etc.)
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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team () or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Senior Manager
Employment Type
Full Time
