Samsung Digital Health - Senior Product Marketing Manager

Position Summary

Making the future is everyday life at Samsung. Were seeking innovators who are called not just to change the world but build a better one. We enable the best technology hardware on the planet but our best is always a prototype for something better and our people thrive with a driven mindset better builds on better. We believe an inclusive culture and a diverse workforce drive innovation and growth. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves.

At Samsung Electronics America we take pride in the creativity and diversity of our talented people they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do both at the workplace and at home. We fearlessly face challenges headon conquer the unconquerable and live comfortably in the uncomfortable zone.

At Samsung Health we aim to build a healthier future for everyone. By advancing technologies that people use to live work and play we are pushing the boundaries of traditional wellness and care. Using industryleading technologies and leveraging ecosystem partners Samsung Health is reimagining the consumercentric healthcare system of tomorrow.

Role and Responsibilities

The Senior Manager Product Marketing US Digital Health will report to the Head of Marketing and is responsible for driving US product marketing for Samsung Health apps and services.

Role and Responsibilities

Create product marketing strategy and plans in alignment with business goals and execute to plan

Market Strategy Development:

• Lead the creation and execution of datadriven gotomarket strategies for new product launches and feature updates ensuring alignment with business goals and brand messaging.

• Conduct indepth market research to understand consumer trends pain points and competitive landscape in the digital health industry.

Product Positioning & Messaging:

• Develop clear and compelling product positioning messaging frameworks and value propositions that differentiate our products in the consumer health market.

• Collaborate with product management and engineering teams to distill complex product features into benefitsfocused messaging that resonates with target audiences.

CrossFunctional Collaboration:

• Collaborate and coordinate with global and other internal stakeholders in marketing to ensure alignment between product offerings US market customer needs and overall marketing strategy.

• Work closely with content design teams to ensure consistent brand messaging and an integrated channel approach.

Campaign & Content Strategy:

• Lead endtoend marketing campaigns to drive awareness acquisition and engagement across digital channels

• Develop a rich content calendar that includes product collateral case studies webinars blogs videos and educational resources to engage users and showcase product benefits.

Customer Insights & Persona Development:

• Gather customer and market insights to inform product roadmap decisions and to guide marketing and content strategies.

Performance Tracking & Optimization:

• Define and track key performance metrics (KPIs) for all product marketing initiatives ensuring they align with business goals and deliver measurable impact.

• Conduct postlaunch evaluations and continuously optimize strategies based on performance data and consumer feedback.

Skills and Qualifications

Candidate Characteristics

• Passionate about improving health and healthcare transformation creating great customer experiences and solving problems

• Highly motivated and selfdriven

• Organized detailed goaldriven achievement oriented with a problemsolving mindset

• High EQ and empathy skills with the ability to read the room in new and unfamiliar environments

• Ability to quickly identify winwin opportunities understand needs and priorities of different stakeholders manage expectations deescalate challenging dynamics with a view of short and longterm aims

• Highly collaborative with an approach and ability to manage multiple internal and external stakeholders towards a shared goal.

• Exceptional communication skills

• Able to function independently while coordinating closely with the larger team

• Able to think strategically and tactically

• Thrives in a highly dynamic and changing work environment

Qualifications/Skills

• Bachelors degree in Marketing Business Communications or a related field. Masters degree or MBA is a plus.

• 7 years of experience in product marketing or related roles ideally within consumer health digital health or technology products.

• Proven experience in gotomarket planning and execution for consumerfocused health and health care applications

• Familiarity with digital marketing tactics including SEO SEM social media and email marketing.

• Proficiency with marketing and analytics tools

• Excellent written & oral communication skills with a proven ability to provide clarity in complex situations

• Excellent project management skills and the ability to manage multiple priorities in a fastpaced environment.

• Ability to work independently quickly and thoroughly to prioritize and complete tasks and meet deadlines

CALIFORNIA/NYC ONLY

The salary range for this role for candidates based in NYC/California is expected to be between $160000 and $195000. Actual pay will be determined considering factors such as relevant skills and experience and comparison to other employees in the role.

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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.

* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team () or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.