Role: ECommerce BDM
Job Location: Lagos Nigeria
Position Reporting Line: Legally Sales Manager; functionally Head of Ecommerce
Work Schedule Hybrid
Location: Lagos
To execute the BDF eCommerce ( eCom ) strategy with all Ecommerce partners; Jumia Konga Mano Glovo MAKA establishing standards that are considered bestinclass & ensuring that BDF brands are at the forefront eCom for personal & skin care industry in Nigeria.
To achieve the commercial objectives of all Ecommerce & Multichannel accounts
To develop an account strategy & action plan that delivers against brand and customer investment strategies
The role is expected to drive new learnings through our eCom customers while maintaining strong relationships to best execute customer plans
Principle Accountabilities
Develop current customer relationships & engage new customers for a defined group of eCom accounts (Jumia Konga Mano Glovo MAKA)
Create and execute an annual plan of digital activities with eCom accounts that ensures the delivery of brand category and customer objectives (incl. joint business plan & roadmap). Strong focus on getting the basics right in order to improve BDF search ranking.
Drive strategic relationships and accelerated growth while operating within approved trade marketing parameters and balancing trade and media investment effectiveness and efficiency (incl. listing definition terms & conditions TTC)
Evaluate eCom sales performance against digital plans & KPI s and make recommendations to ensure targets are met as well as to accelerate future performance (KPI definition & reporting)
Ensures that return on investment for digital sales promotional activity is maximised within the guidelines set in the brand strategies and annual customer plans.
Creates monthly business forecast for eCom accounts and provides details of any variance to forecast.
Work in conjunction with Shopper and Customer Management & brand teams to ensure alignment to brand strategy in digital sales activity.
Align with and steer cross functional team (sales controlling marketing digital marketing shopper customer marketing supply chain) for eCom pilots & new customer rollout
Be a key influence in the short and long term execution of the BDF eCom strategy
Drive & share new learnings on eCom best practices by acting as liason manager to global eCom team and other countries
Requirements
Candidate Requirements
Education: Degree in Sales & Marketing or any other related field.
Min 5 years of experience in key account or sales position and eCom
Superior sales and management skills preferably with proven track record in managing eCom accounts
Strategic thinking: Able to tackle complex situations evaluate alternative courses of action and provide fact based solutions/recommendations
Driving results: Able to influence others with strong negotiation skills to resolve issues/conflicts in a winwin manner
Collaboration: Strong customer focus and ability to build credible relationships internally and externally at all levels
Thinking ahead: Good level of analytical skills with a commercial mindset and able to translate strategy into action
Leads encourages and motivates to deliver excellent performance and commercial targets
Strong working knowledge of eCom best practices digital marketing trends brand websites eMail CRM and web analytics
Excellent presentation and communication skills
Personal Attributes
Excellent interpersonal skills team player
Passion & enthusiasm for digital trends technological innovation & digital marketing
Strong negotiations skills
A can do attitude/spirit.
An international mindset is an advantage covering aspects of open mindedness cross cultural tolerance adaptability a willingness to change and a holistic view
Skills
PC/IT: Computer literate i.e. proficient in Microsoft office (Excel Word Power point)
Benefits
Remuneration:25Million Annual Gross
EVP: Other statutory benefits.