Social Media Team Manager

JOB TITLE: Social Media Team Manager

DIVISION: GCoE Business Enablement

LOCATION: Bangalore or Pune

JOB FUNCTION: Branding & Communication

JOB FAMILY: Corporate Communication

REPORTS TO (Title of Immediate Supervisor): Bhavna Moorjani

DATE WRITTEN:

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REVISION DATE:

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About Gallagher:

As a global insurance brokerage Gallagher seeks to provide the best service to its customers. The Gallagher Center of Excellence is a crucial component of our ability to provide industryleading quality and customer service helping our global teams serve our end customers better meet regulatory requirements and improve speed to Gallagher Center of Excellence (GCoE) supports various divisions of Gallagher providing premier service to our customers around the globe. The GCOE has grown into a team of approximately 12000 employees across seven locations Kolhapur Mumbai Cochin Chandigarh Shimoga Bengaluru and Pune providing reliable fast and highquality support to field staff. Working at GCoE gives you the opportunity to join a growing global organization. We offer our employees an unmatched professional environment to use their skills improve their knowledge and deliver tangible results. At Gallagher we want to empower you to make a difference take control and make an impact. Gallagher believes that all persons are entitled to equality in our employment opportunities.

Position Summary:

Gallagher Center of Excellence is seeking to hire a motivated Senior Social Media Team Manager for the GCOE Business Enablement vertical. As the Senior Social Media Team Manager for the GCOE Business Enablement vertical you will be responsible for leading the creation and of social media strategies aimed at increasing followers and engagement across various platforms. You will manage social media content updates ensure the smooth and efficient delivery of social media campaigns and drive content accuracy and consistency. Additionally you will be responsible for fostering a culture of collaboration continuous improvement and customer focus within the marketing team. You will interact with team members located in Rolling Meadows

Chicago and other global locations. Exposure to advanced social media marketing tools and analytics is a definite plus.

ESSENTIAL RESPONSIBILITIES: Describe the essential responsibilities in order of importance: Begin each responsibility with an action verb.

Importance Major Action and Support Actions

1. Strategy Development: Build and execute a comprehensive social media strategy through competitive research platform determination benchmarking messaging and audience identification to effectively engage target audiences.

2. Content Creation and Management: Generate edit publish and share daily content (including original text images video or HTML) that fosters meaningful connections and encourages community members to take action.

3. Platform Optimization: Set up and optimize company pages across various platforms to enhance the visibility and reach of the company’s social content.

4. Content Moderation: Moderate all usergenerated content in accordance with the moderation policy for each community to maintain a positive and engaging environment.

5. Editorial Planning: Create and manage editorial calendars and syndication schedules to ensure consistent and timely content delivery.

6. Data Analysis and Improvement: Continuously improve social media efforts by capturing and analyzing relevant social data/metrics insights and best practices and implementing changes based on this information.

7. CrossDepartment Collaboration: Collaborate with other departments to manage the company’s online reputation identify key influencers and coordinate strategic actions.

8. Trend Monitoring: Stay updated on emerging social media trends and technologies and integrate them into the strategy to keep the company at the forefront of digital engagement.

9. Campaign Management: Plan and execute social media campaigns that align with broader marketing initiatives ensuring cohesive messaging and maximizing impact.

10. Training and Development: Provide guidance and training to team members on best practices for social media engagement and content creation.

All other duties as assigned.

Job Scope (Check One):

Country Multiple Countries Region Americas LATAM UK/EMEA APAC) Global

COMPETENCIES (OPTIONAL)

Competency Description

Communications Demonstrates effective communication skills essential for developing and maintaining strong relationships with both internal colleagues and external

partners. This includes the ability to convey ideas clearly listen actively and engage in meaningful dialogue to foster collaboration and understanding.

Project Management

Exhibits strong project management capabilities including the ability to plan organize and prioritize work to achieve objectives and targets efficiently. Holds oneself accountable for delivering outcomes and consistently strives to meet and exceed expectations ensuring that projects are completed on time and within scope.

Agility

Adopts a flexible approach to change demonstrating the ability to work effectively in a variety of situations and adapt to new challenges. Continuously seeks opportunities for improvement and innovation embracing change as a means to enhance processes and outcomes.

Strategic Thinking Applies strategic thinking to develop and implement effective social media strategies that align with organizational goals. Analyzes trends data and insights to inform decisionmaking and optimize social media efforts for maximum impact.

Collaboration and Teamwork Fosters a collaborative team environment by encouraging open communication sharing knowledge and supporting team members. Works effectively across departments to achieve common objectives and enhance overall performance.

Analytical Skills

Utilizes strong analytical skills to interpret social media metrics and data providing actionable insights to improve strategies and outcomes. Continuously evaluates performance to identify areas for enhancement and drive continuous improvement.

Creativity and Innovation

Brings creativity and innovation to social media content and campaigns developing engaging and compelling content that resonates with target audiences. Encourages creative thinking within the team to explore new ideas and approaches.

EDUCATION AND EXPERIENCE (Compensation will fill in with the appropriate degree/education from career level guides. Please list any preferred information):

Minimum Required Degree: Bachelor's degree in marketing communications or related fields.

Preferred Degree: Bachelor's degree in marketing communications or related fields.

Certificate(s)/Special Training: Advanced training in social media marketing tools and analytics.

Experience Career Level Guide) Education: Bachelor's degree in marketing communications or related field; advanced degrees or certifications

are a plus. Experience: 7 years of social media experience with LinkedIn YouTube Instagram Twitter and Facebook. Experience

with social media management and project management tools such as Oktopost and Workfront. Experience with Microsoft Office and Teams.

MBA or equivalent in Digital Marketing or a related field preferred and with at least 3 years of demonstrated team management experience

Leadership: Proven experience in leading and developing teams.

Platform Knowledge: Proficient in major social media platforms and management tools.

Campaigns: Skilled in planning and optimizing social media campaigns for engagement and brand awareness.

Analytics: Strong analytical skills for interpreting social media metrics.

Content Creation: Ability to create engaging content for diverse platforms.

Crisis Management: Experience in handling social media crises effectively.

Collaboration: Experience working with crossfunctional teams to align social media with business goals.

Learning: Commitment to staying updated with industry trends and best practices.

KNOWLEDGE SKILLS AND ABILITY: (List the MINIMUM knowledge skills and ability required to perform the essential functions of the position):

Social Media Expertise: Indepth knowledge of major social media platforms (e.g. Facebook Twitter LinkedIn Instagram) and their respective best practices.

Content Creation: Strong skills in creating engaging and relevant content tailored to different audiences and platforms. Analytical Skills: Ability to analyze social media metrics and data to drive strategy and improve performance. Communication Skills: Excellent verbal and written communication skills for effective interaction with internal teams

and external partners. Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet

deadlines. Strategic Thinking: Ability to develop and implement effective social media strategies aligned with business objectives. Adaptability: Flexibility to adapt to changing priorities and environments with a proactive approach to problemsolving. Collaboration: Ability to work collaboratively with crossfunctional teams to achieve common goals. Crisis Management: Skills in managing social media crises and maintaining a positive brand image. Technical Proficiency: Familiarity with social media management tools and analytics platforms. Creativity: Innovative thinking to develop unique and compelling social media content and campaigns. Customer Focus: Strong focus on customer engagement and building community relationships.

LEADERSHIP/SUPERVISORY (Career Band):

Individual Contributor Support Individual Contributor Professional Technician Manager (Project/Program) Manager (of People) Executive Revenue Producing Professional Revenue Producing Manager (of

People)

CAREER LEVEL: (Compensation) MidLevel

TRAVEL REQUIREMENTS: Not Applicable or:

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