Marketing Design Lead
Marketing Design Lead
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Job Description
About Float
Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.
As one of Canadas fastest growing companies and toprated startups in 2024 and 2023 Float is customerobsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.
At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decisionmaking decentralized so that all team members feel ownership in our success.
Our Product
Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 4000 Canadian companies Float provides highlimit corporate cards automated expense management nextday bill payments highyield accounts and fast friendly supportall built in Canada for Canada. Float is backed by worldclass venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.
Our team is a collection of ambitious collaborative and missiondriven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.
About the Marketing Designer role
Float is seeking a versatile and selfmotivated Marketing Design Lead to join our highimpact marketing team. As the sole inhouse designer to start youll play a critical role in shaping how we visually communicate Floats mission and value to SMBs and midmarket businesses across Canada. Were looking for someone who can juggle priorities effectively operate with agility and thrive in a fastpaced startup environment. Youll report directly to the VP of Marketing working closely with Growth Marketing Product Marketing Content and other crossfunctional teams.
At Float were building a company where ambitious people who thrive on being challenged can do their best work. We work fast collaborate often and celebrate our wins at every step of the way. Our culture is built on trust transparency and a shared desire to learn and grow together. As part of our team youll have the opportunity to make a meaningful impact and help shape the future of business finance in Canada.
What your weektoweek looks like:
Design Leadership: Act as a thought partner to the marketing team bringing creative solutions to context challenges and opportunities. Take ownership of creative across all marketing channels.
MultiChannel Design: Create impactful designs for a variety of needs including outofhome media (e.g. digital billboards) social media assets website pages interactive tools/calculators email templates event materials slide decks and rapid iteration on digital ads.
Brand Stewardship: Ensure consistency across all customer touchpoints by collaborating with the Product team to maintain a cohesive and unified brand experience.
DataDriven Design: Proactively seek out data on how designs are performing and work closely with the marketing team to test iterate and improve based on insights.
Visual Identity Evolution: Own the visual identity for Float. Lead internal and external (agency) team members to evolve brand guidelines. Experiment with and test creative ideas aligned to brand guidelines. Based on insights and performance provide a point of view on where to push and stretch the brands visual identity.
Efficiency and Agility: Leverage tools like Figma Adobe Creative Suite Final Cut Pro (or other video editing platform) and AIpowered design tools to work smarter and faster without sacrificing quality. Adapt to shifting priorities as needed.
Youll be great in this role if:
Youve got the experience: Were looking for 6 years in marketing brand or graphic design ideally in a startup or fastpaced environment. Experience working with SMBs or midmarket businesses is a strong plus. Youre proficient in Figma Adobe Creative Suite and video editing tools. You can create designs for Webflow or bonus you can do basic design work in Webflow. You can share with us a portfolio showcasing a range of design work across both digital and traditional formats.
Creative is your middle name. You take great pride in creating a visual identity that is bold and memorable. You keep the audience in mind and you test and iterate to capture their attention.
Youre a problemsolver: You take pride in your ability to balance creativity with speed and agility. You have a knack for solving problems with design not just executing requests.
Youre a collaborator at heart: You are a strong communicator and believe that creative input can come from anyone! You can build partnerships across teams to support your work. Youre experienced at aligning marketing and product design for a cohesive customer journey. And you have experience collaborating with contractors/agencies and web developers on projects.
You have a feedbackdriven mindset: Youre hungry for feedback and able to take it well while having your own strong opinions loosely held. You crave constructive input and use it to improve and grow.
Youre resourceful and independent: Youve taken endtoend ownership of design priorities and projects before. Youre comfortable being the sole marketing designera selfmotivated individual who can manage multiple priorities and take projects from ideation to .
This role wont be a fit if:
You avoid datadriven decisionmaking and dont seek insights on how your designs perform.
You resist experimenting with or stretching brand guidelines when appropriate.
You are not a selfstarter and do not like to work independently
You dont have high attention to detail
You dont like ambiguity or arent resilient
You are uncomfortable with direct and frequent feedback
You arent comfortable prioritizing your todo list
You arent genuinely passionate about helping Canadian businesses succeed by connecting them with the best financial solutions.
Dont meet every single requirement If youre excited about this role and you strongly align with our values but your experience doesnt align perfectly we encourage you to apply anyway. You may be the right candidate for this or other future positions.
Benefits & Perks of working at Float:
Competitive compensation & total rewards
Flexible time off when you need to recharge
Catered lunches on Tuesdays & Wednesdays
A personal Float card with a quarterly stipend to spend on what matters most to you as well as a Home Office stipend
Lots of autonomy to make an impact
Opportunity to work with and learn from a worldclass team
A dogfriendly office
Being able to say you helped build Canadas best modern financial institution
Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic and well work with you to make sure you have what you need to succeed.
Employment Type
Full-Time
