Digital Marketing Specialist

About LEAP

LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI one of the largest international LegalTech companies. For more than 30 years our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose to Help lawyers who help people. The marketleading software we develop and support is used by more than 67000 lawyers and their staff in small and mediumsized law firms.

Working alongside our international team of passionate high achievers youll join a fastgrowing technology business where things seldom stay the same for long. With more than 800 smart caring and ambitious LEAPsters working together across Australia Canada the United States the United Kingdom the Republic of Ireland Poland and New Zealand youll find yourself in good company here.

Why join LEAP

• Your work matters. Helping lawyers help people sits at the heart of everything we do. We solve real world problems that improve and support local everyday law firms. So they can do their best work for the people in the communities they serve.
• Make an impact. You wont be another cog in the wheel here. We give full trust and autonomy for you to be heard to work on big & complex projects and to make a real difference.
• Work with a group of authentic passionate people who love what they do.
• Wellfunded and global. LEAP is the leading provider of Legal Practice Productivity Solutions across Australia Canada the United States the United Kingdom the Republic of Ireland and New Zealand. Were part of ATI one of the largest international LegalTech companies.
• Flexible and hybrid working. Wed like to find this person in Sydney but we want you to work in a way that suits you and were open to flexible arrangements that support you.
• Grow your career with us. Our founder Christian Beck has been building legal tech businesses for over 30 years. There are opportunities galore to expand your career based on where your interests lie. Were not afraid to pivot based on market conditions you will always have the opportunity to stay ahead of the curve and do your best work here.
• Have fun with us. Celebrations. Socials. Sports teams. Access to sailing and yacht events.
• We value your wellbeing enjoy an additional paid wellbeing day every year free gym membership corporate dental plan and monthly massages in the office. Well throw in a catered lunch and breakfast every week too. Oh and an onsite barista.

Meet the Marketing Team

Our Marketing team are passionate product advocates who help our growing network of users understand whats possible with LEAP on their side. Were disrupting the way value is delivered in the legal community and this needs a significant shift in how we drive LEAPs brand awareness recognition and AI product adoption. Youll collaborate with global teams and report to the ANZ Head of Marketing to drive the visibility and growth of our industryleading legal productivity software.

What youll do

Youll lead endtoend digital marketing and content strategies across multiple channels with a strong focus on positioning LEAP AI as a market leader. Combining creative storytelling with datadriven youll generate leads engage legal professionals and elevate our brand presence in a competitive and rapidly evolving industry.

To make this happen you will:

• Plan and deliver national multichannel digital campaigns that spotlight LEAPs AI capabilities across EDMs newsletters social media paid ads and web content driving lead generation client engagement and brand visibility in the legal tech space.
• Lead endtoend fullfunnel campaigns from crafting messaging and designing assets to selecting channels and optimising performance to drive awareness engagement and conversions.
• Develop highimpact content in collaboration with subject matter experts including blog posts thought leadership articles whitepapers and case studies that position LEAP as a market leader in AI and legal technology.
• Collaborate crossfunctionally with product sales and global teams to ensure messaging aligns with product features client needs and market trends amplifying reach and campaign impact.
• Track and analyse campaign performance using data insights to report on ROI identify optimisation opportunities and inform future campaign strategies across email social and digital advertising.
• Utilise marketing automation platforms and tools including Salesforce Marketing Cloud Pardot Hootsuite and Canva to deliver targeted scalable and highperforming campaigns.

What youll bring

• A proven track record in executing digital campaigns and creating content ideally within B2B or SaaS environments.
• A creative solutionsoriented mindset with the ability to think outside the box backed by strong analytical skills to support ideas with data.
• Outstanding written and verbal communication skills with a talent for translating complex legal or technical concepts into clear engaging content.
• A natural curiosity about emerging technologies particularly AI and a genuine interest in learning how its shaping the legal industry and enhancing client experiences.
• A customerfirst approach always viewing content and campaigns through the lens of client needs and value.
• A collaborative working style with experience building strong relationships across departments to align strategies and drive results.
• Excellent project management skills highly organised proactive and able to manage competing priorities in fastpaced environments.
• Handson experience with marketing tools such as Salesforce Marketing Cloud Pardot Canva and ideally Hootsuite.

You are the type of person who

• Keeps up with current developments and trends in AI
• Can generate innovative solutions in work situations trying different and novel ways to deal with work problems and opportunities
• Is a team player who understands that diverse opinions make a team and the benefit of achieving goals and decisions together.
• Is curious youre not afraid to ask questions explore and share your thoughts and ideas.

LEAP is an inclusive peoplefirst company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some but not all the requirements above we encourage you to still submit your application.

Required Experience:

Unclear Seniority