Lifecycle Marketing Strategist

Description

Sprout Social is looking to hire a Lifecycle Marketing Strategist to join the Marketing team. This role will report to the Senior Manager Lifecycle Marketing.

Why join Sprouts Marketing team

As a member of Sprouts Marketing department youre an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success we are accountable toand responsible fordriving significant revenue across new business acquisition and customer growth. We put our customers at the center were driven by results and were passionate about our impact on the overall strength and health of Sprout. As individuals theres no shortage of opportunities to learn and grow in your current role and beyond. At Sprout we want you to do your best work be creative take risks and make mistakes.

What youll do

• Create and optimize customer lifecycle programs identifying key milestones and touchpoints to drive increased product adoption and retention.
• Assist in enhancing customer and audience segmentation strategy unlocking Sprouts ability to target relevant communications to specific customer types and continually refining the strategy over time.
• Oversee project planning for lifecycle programs setting clear timelines deliverables and resource allocations to ensure smooth across multiple teams.
• Analyze program performance and customer engagement sharing insights with stakeholders and making datadriven adjustments to optimize performance.
• Build strong relationships and collaborate with key stakeholders including teams in Customer Experience Customer Education Marketing Operations Brand Creative and Product Marketing.
• Leverage a variety of channelsincluding email webinars inproduct messaging Sprouts community and moreto reach customers and achieve program goals.

What youll bring

Were looking for a passionate and creative marketer who can develop and launch marketing programs that earn Sprout customers for life. If you thrive in a collaborative dynamic environment and have a customerfirst mindset you might be a fit for this role.

The minimum qualifications for this role include:

• 4 years of relevant marketing experience including at least 2 years in Lifecycle Marketing Customer Marketing Email Marketing Digital Experience or Marketing Program Management roles
• 2 years of experience developing and executing crossfunctional marketing programs or projects from start to finish
• 2 years of experience with standalone and evergreen email marketing campaigns

Preferred qualifications for this role include:

• Experience in creating or supporting B2B customer lifecycle programs
• Familiarity with tools like Salesforce Marketo Pendo and Gainsight
• Experience with data analysis reporting and marketing analytics

How youll grow

Within 1 month youll plant your roots as you:

• Participate in Sprouts new hire onboarding program including an introduction to our product and an overview of the companys vision strategy and values.
• Collaborate with your manager to set initial priorities and understand the expectations for your role.
• Get to know your team members and understand how our customer communications and lifecycle strategy align with the marketing organizations goals.
• Learn about our marketing strategy OKRs and personas.
• Start participating in weekly standups team meetings and marketing rituals.

Within 3 months youll start hitting your stride as you:

• Develop an understanding of Sprouts customers and communications channels recognizing current practices and identifying areas for growth.
• Shadow crossfunctional teams to develop deep understanding of every stage of the Sprout customer journey.
• Gain familiarity with Sprouts brand guidelines to effectively create customer communications and lifecycle programs.
• Contribute to the creation of inflight and upcoming customer communications and lifecycle programs sharing ideas and feedback.
• Report on lifecycle programs and review historical data.
• Build relationships with key teams including Customer Experience Customer Education Marketing Operations Brand Creative and Product Marketing.

Within 6 months youll be making a clear impact as you:

• Lead the of new lifecycle programs working closely with Customer Experience Marketing Operations and other teams.
• Present program reporting and insight to stakeholders including suggestions for improving lifecycle efforts.
• Identify areas for improving program ideation and planning and provide constructive feedback to improve team collaboration.

Within 12 months youll have established yourself in the role as you:

• Test fail learn and apply new tactics and operational processes to grow your impact.
• Contribute to quarterly and annual planning discussions providing input on how lifecycle programs can align with broader marketing goals.
• Communicate the results and impact of customer lifecycle initiatives and suggest strategies for continued growth.

Note: The outlined timeline above represents an ideal scenario. Flexibility may be required based on business needs and additional projects as determined by your manager.

Our Benefits Program

Were proud to regularly be recognized for our team product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance like our flexible paid time off and parental leave program
• Highquality and wellmaintained equipmentyour computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental wellbeing of our team
• Ongoing education and development opportunities via our program and employeeled diversity equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful convenient and stateoftheart offices in Chicagos Loop and downtown Seattle for those who prefer an office setting

Whenever possible Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However we are not set up in all states so please look at the dropdown box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors including work location relevant experience and skills the responsibility of the role and job duties/requirements. In the United States we have two geographic pay zones. For this role our current base pay ranges for new hires are:

• Zone 1 (New York California Washington): Min) $83160 (Mid) $104000 (Max) $124740 USD annually
• Zone 2 (All other US states): (Min) $75600 (Mid) $94500 (Max) $113400 USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for wellqualified new hires are typically around the midpoint of the range. These ranges were determined by a marketbased compensation approach; we used data from trusted thirdparty compensation sources to set equitable consistent and competitive ranges. We also evaluate compensation biannually identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employees total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprouts equity plan. Employees (and their dependents) are covered by medical dental vision basic life accidental death and dismemberment insurance and Modern Health (a wellness benefit). Employees are able to enroll in Sprouts companys 401k plan in which Sprout will match 50 of your contributions up to 6 with a maximum contribution. Sprout offers Flexible Paid Time Off and ten paid holidays. We have outlined the various components to an employees full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity race color religion national origin or ancestry sex (including sexual identity) age physical or mental disability pregnancy veteran or military status unfavorable discharge from military service genetic information sexual orientation marital status order of protection status citizenship status arrest record or expunged or sealed convictions or any other legally recognized protected basis under federal state or local law. Because Sprout Social is a federal contractor we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process please contact us by email at and let us know the nature of your request and your contact information. Well do all we can to ensure youre set up for success during our interview process while upholding your privacy including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity please click here 1 Equal Opportunity Employment Poster and 2 Sprout Socials Affirmative Action Statement.

When you apply for employment with Sprout Social we will process your job applicant data including your employment and education history transcript writing samples and references as necessary to consider your job application for open positions. Your personal data will be shared with Greenhouse Software Inc. and Crosschq Inc. cloud services providers located in the United States of America and engaged by Sprout Social to help manage its recruitment and hiring process on Controllers behalf. Accordingly if you are located outside of the United States by clicking Submit Application on this site you consent to the transfer of your personal data to the United States. For more information about our privacy practices please visit our . California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally Sprout Social participates in the EVerify program in certain locations as required by law.

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