Product Marketing Manager Ad Formats Supply

This role will be based in San Francisco Mountain View or New York.

At LinkedIn our approach to flexible work is centered on trust and optimized for culture connection clarity and the evolving needs of our business. The work location of this role is hybrid meaning it will be performed both from home and from a LinkedIn office on select days as determined by the business needs of the team. 

LinkedIn Marketing Solutions (LMS) is a multibilliondollar business and one of the top three leaders in B2B digital advertising growing nearly three times faster than the industry. With significant growth ahead LMS helps organizations reach and engage professional audiences at scalebuilding connections that evolve into communities and ultimately into customers.

As a Product Marketing Manager on the Ad Formats & Supply team you will shape how we position LinkedIns video advertising products and audience networks. Youll develop strategic messaging for key solutions that drive advertiser demand. This highimpact highvisibility role combines longterm planning with agile contributing to a core area of growth for both LinkedIn and our advertising partners.
 

Responsibilities 

• Develop InMarket Insights: Gather and analyze inmarket feedback to derive actionable insights that inform product roadmap decisions and guide gotomarket (GTM) strategies driving growth and market relevance.
• Monitor Digital Marketing Trends: Stay ahead of emerging trends in the digital marketing landscape to anticipate shifts in advertising needs influencing the development of innovative solutions and product enhancements.
• CrossFunctional Collaboration: Partner with Marketing Strategy and other internal teams to develop and execute impactful gotomarket strategies that position LinkedIn as the platform of choice for video advertising.
• Craft Clear Product Positioning: Develop compelling product positioning and messaging that clearly articulates LinkedIns video ad offerings emphasizing their unique value in driving advertiser success.
• Industry & Competitive Analysis: Synthesize data from multiple sources to develop a wellinformed point of view on industry trends competitive developments and emerging opportunities and threats influencing strategic decisions.
• Develop Proof Points: Create robust defensible proof points and positioning to differentiate LinkedIns video advertising solutions in the marketplace underscoring their unique value and effectiveness.
• Competitive Intelligence: Provide actionable competitive insights and intelligence ensuring that LinkedIns video ad products are positioned to meet evolving market demands.

Qualifications :

Basic Qualifications 

• BA/BS degree in marketing communications or a related field or equivalent experience
• 5 years experience in product marketing product sales enablement market research or management consulting

Preferred Qualifications

• 3 years of experience in product marketing or similar marketing role
• Experience in an inbound product marketing organization 
• Understanding of the digital advertising landscape
• Exceptional communication problem solving and project management skills
• Curiosity initiative & willingness to creatively solve problems
• Ability to work with a large volume of crossfunctional stakeholders across multiple levels and orgs
• Experience analyzing competitive products messaging and tactics
• Experience collecting and using customer and competitor insights to generate action

Suggested Skills

• Program management 
• Change management 
• Communication
• Collaboration

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $97000$151000. Actual compensation packages are based on several factors that are unique to each candidate including but not limited to skill set depth of experience certifications and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus stock benefits and/or other applicable incentive compensation plans. For more information visit Information :

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