Senior Specialist - Marketing Communications Bengaluru

Role: Senior Specialist Marketing & Communications (Vyapaar) Bengaluru

Experience: 5 years
Salary: Upto 12 LPA

Role Description:

We are seeking a dynamic and creative individual to join our Vyapaar team as Senior Specialist Marketing and Communications. In this impactful role you will play a vital part in crafting compelling narratives that showcase the transformative power of our programs among the nanoentrepreneurs thereby inspiring and forging bonds with funders Civil Society Organisations other ecosystem players and nanoentrepreneurs. Join a team of passionate individuals who are committed to making a lasting difference in the lives of nanoentrepreneurs enabling them to earn a better livelihood. Together lets enable a generation of entrepreneurs to have a brighter future.

Key Responsibilities:

Champion Stakeholder Engagement: Strategize create and implement an annual stakeholder engagement communication strategy for each stakeholder type (Funders Civil society partners Govt. Nanoentrepreneurs).

Lead Marcom for Individual Programs: Drive meaningful engagement and foster strong relationships with key stakeholders in the individual programs. Successfully plan and execute impactful communication strategies that enhance the visibility and success of these programs.

Craft Compelling Content: Ensure timely and effective creation and distribution of planned content pieces track and measure resultant engagement for different media used.

Share Stories Through Impactful Videos: Plan execute and ensure effective distribution of videos targeting specific stakeholders. Bring the impact of Vyapaar programs to life through compelling and engaging video content.

Build Strong Relationships: Represent Marcom on team calls and interactions establishing a strong rapport with the program teams and work in a collaborative manner.

Support Donor Engagement: Support FR Marcom SPOC in planning and organizing the various donor/funder engagements across different media and including project visits or events.

Collaborate for Maximum Impact: Maximize the impact of communication efforts through effective collaboration with the broader Marcom team.

DataDriven Decision Making: Utilize datadriven insights from media metrics CRM and project dashboards to ensure effectiveness of all communication campaigns and activities. Leverage data to optimize stakeholder engagement strategies and drive program success.

Track and Measure Success: Track campaigns and communication create reports to demonstrate the effectiveness of campaigns. Continuously monitor and evaluate the impact of communication efforts and use data to refine strategies.

Monthly Reporting and Goal Setting: Contribute to monthly reporting against set OKRs. Play a key role in achieving organizational goals.

Qualifications Experience and Skills:

• Education: Masters/ Bachelors (preferably in media communications journalism)

• Experience: Minimum 4 years relevant experience in the social sector 8 years relevant experience in all.

MustHave Skills:

Communication: A compelling storyteller with exceptional written and verbal communication skills.

Writing: The ability to craft compelling narratives that resonate with stakeholders and effectively communicate program impact.

Creativity: A creative mind with the ability to develop innovative and engaging communication strategies.

People Skills: Strong interpersonal and relationshipbuilding skills to foster strong relationships with stakeholders and colleagues.

Analytics: Datadriven mindset with the ability to analyze data and use insights to optimize campaigns and program effectiveness.

Project Management: Excellent project management skills with the ability to manage multiple projects and deadlines effectively.

Good to Have Skills: Basic design skills in Adobe and/or Canva basic video editing skills.

Hiring Note: Applications will be reviewed on rolling basis. This job is first posted on April 29 2025 on

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