Director of Marketing and Growth
Director of Marketing and Growth
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Salary Not Disclosed
1 Vacancy
Job Description
Job description
Abo
Company Overview
Cartelligent is revolutionizing the carbuying experience. Weve cracked the code: Car Buying Solved. We eliminate the stress and uncertainty of purchasing a new car empowering customers with a smarter easier way to get the right vehicleon their terms. Were not just improving the process; were transforming it ensuring customers feel informed supported and in complete control from start to finish.
For over 25 years Cartelligent has built a reputation for trust and exceptional service. Now were poised for rapid growth fueled by datadriven marketing optimized digital advertising and strategic partnerships as we bring the Cartelligent platform to a wider audience.
Opportunity Overview
As Director of Marketing and Growth youll be the driving force behind Cartelligents expansion championing our message of Car Buying Solved. Youll develop and execute a dynamic customer acquisition and retention strategy leveraging digital channels compelling brand storytelling and strategic partnerships to significantly expand our reach.
This role is a mix of strategy and executionyou will be expected to roll up your sleeves to optimize paid campaigns refine brand messaging and enhance conversion rates while also leading and growing the marketing team. If you have experience building and scaling marketing at a highgrowth consumer company this is your opportunity to make a major impact.
What You Will Do
Architect and Execute Growth Strategy: Design and implement a comprehensive datadriven marketing plan to accelerate customer acquisition improve conversion rates and amplify brand presence all while reinforcing our core promise of Car Buying Solved.
Optimize Digital Marketing & Paid Media: Scale and manage highperforming campaigns across Google Ads paid social SEO and email marketing to drive qualified leads.
Lead Content & SEO Strategy: Drive programmatic SEO initiatives and enhance content marketing to generate qualified traffic and maximize conversions
Drive Website & Conversion Optimization: Implement website performance improvements optimize form fill conversion rates and track lead quality through rigorous A/B testing and analytics.
Execute Brand Positioning & Messaging: Ensure consistent and compelling brand messaging across all marketing materials and campaigns reinforcing our core value proposition: Car Buying Solved.
Cultivate Strategic Partnerships & Referral Programs: Develop and formalize a corporate partnerships strategy and optimize referral programs to drive highquality leads.
Maximize Performance Across All Marketing Channels: Own and optimize Cartelligents marketing ecosystem including:
Paid Digital (Google Ads paid social display ads search ads)
Affiliate & Corporate Partnerships
Content & SEO (blog programmatic SEO organic search)
Social Media & Brand Awareness (organic social reputation management)
Email & CRM Marketing (automation nurture campaigns)
Events & Experiments (lead generation assessment)
Establish Key Metrics & Reporting: Implement robust attribution tracking and analytics to measure and optimize marketing effectiveness.
Manage Marketing Budget & ROI: Oversee a $500K annual marketing budget ensuring maximum revenue impact.
Build and Lead a HighPerforming Team: Recruit mentor and develop a team of exceptional marketers including a junior marketer and partnerships manager who are passionate about marketing.
Job requirements
Who You Are
MustHave Qualifications:
7 years in marketing leadership roles (Directorlevel or above) at consumerfocused companies.
Proven track record in scaling digital marketing and customer acquisition through Google Ads Facebook/Instagram Ads and SEO.
Strong experience in conversion rate optimization (CRO) and A/B testing.
Deep expertise in marketing analytics attribution modeling and performance tracking.
Demonstrated ability to hire manage and mentor marketing teams.
Experience developing and executing corporate partnerships and referral programs.
Excellent communication and storytelling skills with the ability to present insights to executives and crossfunctional teams.
Embody the characteristics of a Senior Doer.
NicetoHave Experience:
Automotive fintech or highconsideration consumer services background.
Handson experience with marketing automation (HubSpot Marketo etc. and CRM systems (Salesforce Pipedrive etc..
Experience structuring and executing growth experiments to identify scalable marketing strategies.
Startup or fastgrowth experience where agility and matter.
Why Join Cartelligent
HighImpact Role You will define and lead the marketing function at a growing consumer brand.
Ownership & Budget Control Manage a $500K marketing budget and directly impact revenue.
Growth Opportunities Build and scale a team launch new acquisition channels and work with executive leadership.
Compensation & Benefits
Competitive Salary PerformanceBased Bonus
Healthcare Dental Vision Coverage
401(k) Matching
How to Apply
If you are a growthoriented marketing leader who thrives in fastpaced environments and loves scaling brands wed love to hear from you! Please apply with your resume and a short note about why youre excited about this role.
All done!
Your application has been successfully submitted!
Required Experience:
Director
Employment Type
Full-Time
