Director Streaming Portfolio Insights
Director Streaming Portfolio Insights
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Salary Not Disclosed
1 Vacancy
Job Description
NBCUniversals Insights & Measurement Team is responsible for delivering bestinclass insights to support the Ad Sales division in how we position our premium content highly engaged audiences and innovative advertising and sponsorship offerings across our portfolio. This is an opportunity for datadriven storytellers to develop salesfocused research and analytical solutions for NBCUniversals streaming business.
The Streaming & Data Products team within Insights & Measurement is seeking a Director to help lead the team in solving for some of todays biggest and most exciting challenges in the premium video space. As a creative and proactive thinker and doer you will be a key figure in developing data and insightsdriven narratives to support advertising clients educate the marketplace and position NBCU as the premier destination for advertisers (and viewers! within the competitive media landscape.
You will be hyperfocused on streaming video (e.g. Peacock NBC app) with particular attention towards unveiling insights about audiences platform and advertisement engagement as well as gathering competitive intelligence and informing strategy. Consequently you will require considerable crossfunctional collaboration with internal partners both within I&M as well as with Sales Marketing and other internal teams across various lines of business. Ideally you have a passion for media and entertainment datadriven storytelling and streaming behaviors.
Reporting to the VP Streaming & Data Products you will:
- Partner with the VP of Streaming & Data Products to develop datadriven narratives to position Peacock and the broader NBCU streaming portfolio within the video marketplace
- Enhance direct and organize team analyses reports and presentations that highlight Peacocks competitive advantages to drive ad sales revenue for the NBCU Portfolio
- Leverage firstparty syndicated and custom research tools and resources to mine data and surface the most relevant platform and content insights and translate them into clear actionable recommendations and compelling narratives
- Serve as a liaison with the Impact (i.e. brand measurement attribution) teams to harness ad campaign measurement data reports and dashboards and transform them into visually crafted narratives to strengthen gotomarket materials and unlock insights into creative best practices and partner performance
- Scope out and assess new metrics tools or resources to help quantify the value of Peacock in the streaming landscape
- Uncover and monitor media behavior trends (e.g. crossplatform video consumption video motivations etc. to help unlock insights that can help ad partners navigate the video landscape and maximize their performance
- Partner closely with NBCU Sales Marketing and Strategy teams to execute against strategic initiatives business priorities and reinforce Peacocks foothold in the premium streaming marketplace
- Forge relationships with Peacock Consumer Insights Decision Sciences and Content & Analytics teams to develop wellrounded knowledge of the platform and integrate learnings to shape sales narratives and guide ad sales strategy
- Manage develop and mentor a team of 23 direct reports
Qualifications :
- 8 years of work experience in digital/streaming research at a media company agency or relevant digital/streaming video organization
- 5 years of people/team management experience
- Bachelors degree required ideally in Communications Marketing Media Economics/Finance Math Statistics Psychology or a related field
- Extensive knowledge of digital/streaming measurement related to platform content and ad campaigns required (e.g. Nielsen ComScore Adobe TVision etc.
- Handson experience in campaign analytics and/or ad effectiveness studies with partner vendors (e.g. MarketCast Kantar Dynata VideoAmp iSpot LiveRamp Circana etc. required
- Extensive knowledge of audience insights and social platforms such as MRI YouGov SCR Talkwalker Tagger Pathmatics etc. required; must be well versed in running analyses manipulating and formatting data via tools such as Excel Tableau or similar
- Experience in programmatic marketplace a plus
- Comprehensive knowledge of crossplatform media landscape including desktop/mobile OTT STV VOD linear television and social media consumption
- Mastery of Microsoft Outlook Excel and PowerPoint required
- Strong communication presentation consultative and interpersonal skills
- Demonstrated ability in representing at and/or presenting to internal and external client meetings
- Thought leader proactive thinker and doer
- Results driven problemsolver
- Strong cultural competency and advocate for diversity and inclusion
Additional Requirements
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $135000 $180000(bonus and longterm incentive eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
