Vice President Product Marketing
Vice President Product Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Our product marketing team is responsible for developing and communicating the value proposition of our data technology & measurement solutions to our clients and across the greater NBCUniversal organization. We are currently looking for an experienced Vice President of Product Marketing to lead GTM and commercialization of NBCUs suite of products as well as contribute to overall advertising GTM.
This is a highly technical role that requires a deep understanding of NBCUs products and the ability to simplify that knowledge into language and visuals that bring our offerings to life for our clients and agency partners. Through the delivery of a variety of collateralsales decks onesheets FAQs website copy videos and morethe Vice President will play a critical role in driving demand for our solutions.
Responsibilities:
Reporting to the Senior Vice President Sales Enablement the person in this role will lead a team of product marketers and technical communicators. Core responsibilities include but are not limited to:
- Lead GTM and commercialization of NBCUs suite of advertising technology & data solutions and contribute to overall advertising GTM strategy
- Act as key subject matter expert and product evangelist with deep knowledge of
- NBCUs advertising technology & data solutions
- Related marketing sales and research systems
- Advertising client buying processes
- The competitive landscape across both traditional media companies and media disruptors
- Act as the liaison between Product Strategy and Sales Enablement in order to communicate the value proposition of NBCUs product solutionsfrom beta to full commercializationand ensure consistency in how those solutions are brought to market
- Manage three senior directors and their teams ensuring effective collaboration clear communication and alignment with organizational goals
- Take the lead on product positioning and brandingin collaboration with Product Strategy Insights & Measurement and Salesto develop compelling messaging and clearly defined selling points for internal and external use
- Develop product collateralpitch decks executive presentations onesheets FAQs case studies website copy and more
- Lead product training to help drive understanding and adoption of NBCUs ad tech solutions among advertising clients thirdparty partners and internal stakeholders across the company
- Partner with Trade Marketing and Communications to ensure messaging consistency across PR releases partner events blogs and more
- Be comfortable with ambiguity navigating uncertainty with flexibility creativity and a proactive problemsolving mindset
- Exhibit eagerness to learn new technologies and products and stay updated on industry trends
Qualifications :
Required Qualifications:
- 10 years of fulltime product marketing experience preferably for a B2B advertising or media technology provider.
- Prior leadership experience including internal exposure to senior executives as well as hiring managing and developing highperforming talent.
- Proven expertise in datadriven advertising technology and related concepts.
- Demonstrated experience working and collaborating with business owners product owners and other subject matter experts at all levels within an organization from support to senior management.
Desired Characteristics:
- Familiarity with inclusive usercentered design.
- Experience marketing both managed service and selfservice B2B products.
- Good working knowledge of media media technology and traditional vs. advanced advertising; for example you know and can articulate the differences between linear TV OTT and OLV; you understand and can explain the differences between Nielsen demos and advanced audiences; you can decode common acronyms like DSP DMP CDP and PMP.
- Experience working with data scientists data analysts and data engineers.
- Excellent written and verbal communication skills.
- Strong attention to detail and love of problemsolving.
- PowerPoint and executive presentation skills.
- Highly organized and a selfstarter able to prioritize tasks and work independently in a fastpaced environment.
- BA/BS degree or similar collegelevel education in relevant field.
Additional Requirements:
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $220000 $290000 (bonus and longterm incentive eligible)
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
