Japan Marketing Lead

Cricut empowers creativity through innovative crafting tools and technology. As we expand into Japan we are looking for a passionate and strategic Marketing Lead who can help establish Cricut as a household name among makers and hobbyists.

Role Overview

As the Japan Marketing Lead you will be responsible for developing and executing Cricuts gotomarket strategy building brand awareness and creating excitement in the Japanese market. Your mission is to spark interest grow the community and support our channel partners through creative and impactful marketing initiatives. This is a remote position but the candidate must be based in Tokyo. The role reports to the Head of Asia based in Singapore.

Key Responsibilities

• Shape and execute the marketing strategy to support Cricuts entry and growth in Japan
• Lead online and trade marketing efforts including campaigns events digital social media influencer engagement and instore activities
• Partner with sales and retail teams to develop comarketing programs with resellers
• Develop local content messaging and storytelling that resonates with the Japanese audience
• Manage marketing budgets and report on campaign performance
• Build and nurture Cricuts brand presence across digital retail and lifestyle channels
• Work crossfunctionally with global marketing creative and operations teams
• Serve as the local marketing expert advising on trends customer behavior and opportunities

Qualifications :

• Minimum 10 years of marketing experience in consumer electronics lifestyle or FMCG brands
• Demonstrated success in building brand awareness and category creation for a hypergrowth B2C brand in Japan
• Deep knowledge of online and retail marketing in Japan
• Familiarity with ecommerce platforms like Amazon Rakuten and Yahoo
• Strong understanding of marketing channels including digital marketing social media influencer engagement and paid media
• Creative strategic thinker with handson skills
• Strong interpersonal and project management abilities
• Fluent in English and Japanese
• Proficient in Microsoft Office (Word Excel PowerPoint etc.
• Comfortable in a startuplike environment where initiative hustle and creativity matter
• Passionate about DIY creativity and inspiring others

Additional Information :

Weve got you covered
At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO tuition reimbursement and a yearly lifestyle stipend to support your wellness and passions. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.

A Quick Note Before You Apply
Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.

Were looking for Aplayerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.

Heres what makes someone a great fit for this role (and for this moment at Cricut):

You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.

You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.

You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.

You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.

One More Thing (Its a Big One):
This role is inoffice at least 34 days per week.
We believe that real collaboration innovation and culture are built facetoface. If youre energized by working alongside smart kind creative peopleand enjoy those unplanned hallway conversations that spark great ideasyoull love it here.

If youre looking for a fully remote role this likely isnt the right time or place. But if youre excited by challenge purpose and building something better wed love to hear from you.

Lets make something amazingtogether.

What to Do Next: 

Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in EVerify.

Remote Work :

No

Employment Type :

Fulltime