About Primer

Fixing our K12 education system is a civilizationallyimportant problem. We believe that all of our problems including the ones that dominate the headlines are downstream of education.

We have a simple thesis on how to solve it: empower 1000s of educators to launch microschools in their communities.

We believe the historical tradeoff between price (tuition) and quality is a false dichotomy.

PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage assetlight real estate which means much lower capex and opex. You put it together and you get something thats never existed before: a worldclass education thats accessible to normal American families and can rapidly scale.

About this Role

Team Leadership & Management

• Define the optimal size and structure of the admissions team to beat enrollment goals.

• Recruit hire and train Admissions Representatives equipping them with a robust playbook that guides them through live calls followups and ad hoc parent interactions.

• Create a culture of accountability: metricdriven performance targets and a highperformance culture are paramount. There will be moments where you need to will it into existence and we expect you to do that.

• Conduct regular pipeline reviews and coach team members through calls with prospective Primer families.

• Balance an internal culture of high performance and accountability while delivering a calm hightrust admissions process externally for families.

• Build a differentiated admissions function that embodies Primers mission values and brand.

DataDriven Decision Making

• Monitor and analyze funnel metrics to diagnose friction points and optimize the admissions process.

• Use data to proactively identify trends such as changes in lead quality or conversion rates and implement fixes before they impact enrollment goals.

• Package and share insights from family feedback and admissions data with the broader team to inform overall business strategy.

Family Experience

• Oversee the endtoend admissions journey to create a delightful and trustbuilding experience for families.

• Manage all touchpoints including campus tours shadow days tuition discussions student acceptance and the transition to the first day of school.

• Collaborate with Fellowship Education Revenue Operations and Marketing teams to align admissions processes with our business goals and family needs.

• Be maniacal about updating admissions messaging written copy and familyfacing processes to adapt to shifting priorities and strategy.

Key Qualities and Skills

• Exceptional Sales Team Management: Proven experience managing highperforming teams with clear metrics accountability and results.

• DataOriented: Strong analytical skills to identify trends diagnose issues and proactively drive improvements.

• Intense Internally Calm Externally: Capable of creating a highenergy resultsdriven internal culture while delivering a supportive and reassuring experience to families.

• CrossFunctional Leadership: Adept at collaborating with the broader team to ensure alignment and a cohesive family experience from lead submission through first day of school.

• Creative ProblemSolving: Ability to innovate and adapt the admissions function to meet evolving needs and differentiate Primer in the market.

• Customer Empathy: Deep understanding of the needs and motivations of prospective families.

Preferred Experience

• Management of relationshipdriven admissions sales or similar teams.

• Strong operational background with a focus on metrics and fast iteration cycles.

• Familiarity with the unique challenges of scaling a startup or growthstage company.

If this sounds like you fill out the application below with a bit about yourself and well take it from there! If you have any questions dont hesitate to email us at