Growth Marketing Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Join a highimpact team at the center of Cash Apps next chapter. As we look beyond the core programs that brought us to 50M monthly active users this role will be instrumental in scaling our growth ambitions through crossfunctional gotomarket efforts expanded audience reach and a diversified channel portfolio.

As a Growth Marketing Manager youll be responsible for owning and optimizing an 8figure paid marketing budget to unlock incremental growth. Youll help shape how we break into new audience segments drive deeper engagement with our banking products and accelerate the virality that powers our network. Youll own our core paid performance program across our channels identifying the highestleverage opportunities to drive results.

Were looking for someone who can bring both sharp and bigpicture thinkingsomeone who can build and run a paid performance program that delivers against immediate business needs while also steering toward Cash Apps longterm strategic vision. Youll play a pivotal role in shaping how we use paid media to drive scalable sustainable growth for the future of the Cash App business. Its an exciting time to be at Cash App and we want teammates who bring a leadership mindsetthose who see beyond the task at hand and are excited to play a key role in our most ambitious growth yet.

You Will

• Own the planning and daytoday optimization of paid performance campaigns across an 8figure budget that drives measurable incremental growth
• Develop an audiencefirst approach to our performance media that is rooted in targeting strategy intent signals and performance insights
• Challenge the status quo by proactively identifying testing opportunities experimenting rapidly with new and existing tactics and turning successful tests into scalable acquisition engines
• Build futureproofed roadmaps in collaboration with teams such as marketing analytics data science customer insights and creativeharnessing experimentation automation and AI to stay ahead of industry shifts
• Collaborate closely with creative team leads to support the development of insightled briefs that align with paid targeting strategies and platform best practicesensuring assets are optimized for bottomline impact
• Maintain a strong understanding of the evolving media and marketing landscapebringing fresh ideas and emerging trends into our strategy to stay ahead of the curve

You Have

• Performance Marketing Experience: 35 years managing paid campaignsideally with budget ownership in a highgrowth environment
• AudienceFirst Approach: Strong understanding of targeting strategy intent signals and audience segmentation to deliver tailored highimpact campaigns
• Testing & Innovation Mindset: Experience designing thoughtful tests and iterating quicklybalancing creativity and structure to uncover scalable sustainable growth opportunities
• Analytical & DataDriven Approach: Experience collaborating closely with analytics and data science teams to build strategic datainformed roadmapsleveraging automation experimentation and AI. Must have handson experience manipulating your own data (SQL or Excel) and visualizing it (Tableau Mode Looker or similar platforms)
• Strategic Storytelling & Influence: Clear and confident communicator who can translate complex performance insights into compelling narratives for crossfunctional and nonmarketing audiencesbuilding alignment earning trust and driving strategic buyin
• Market Awareness: Deep curiosity and awareness of the evolving media and marketing landscape with a proactive approach to applying new ideas and trends
• Collaborative Mindset: Brings good energy low ego and a collaborative spiritsomeone who thrives on shared wins and makes the work better (and more inspiring) for everyone around them

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.