Vice President of Digital Marketing and Ecommerce

Job Title: Vice President of Digital Marketing and Ecommerce

Salary: $225000 Annual Bonus

Company: Reef

Location: Utah (Lehi Park City and Ivins)

About the Company:

Reef Capital Partners is a Utahbased investment firm founded in 2005 with offices throughout Utah Virginia Colorado Tennessee and Hawaii. Reef focuses on commercial real estate lending and development across the U.S.

Since 2005 Reefs team has completed more than 500 transactions. In addition to Reefs real estate investment strategy Reef and/or affiliates own and operate various businesses that add significant longterm value to its projects. Reef has grown rapidly over the past few years growing from about 25 employees to well over 350 and managed assets on behalf of over 750 institutional and individual partners worldwide.

With a motto of Expect the Best some of Reefs most prominent developments include Black Desert Resort a $2 billion luxury resort in Ivins UT Marcella a luxury private golf community based in Park City Utah and Cutalong at Tributer Resort Virginias newest premier lakeside golf destination.

At Reef our mission is to recruit develop and retain entrepreneurial individuals who desire to build and create something longlasting and meaningful. Our business enables bright committed people to work in highperforming teams within an environment that allows each person to achieve their professional objectives. Reef values a strong culture dedicated to the health and wellbeing of our employees. Reefs team is currently involved in some of the most prominent development transactions in Utah and other targeted geographies across the United States.

Position Overview:

The Vice President of Digital Marketing & Ecommerce will lead Reefs digital strategy marketing technology stack CRM/email marketing and web infrastructure to drive measurable business outcomes across a diverse set of consumerfacing businesses including investments clients real estate buyers hospitality guests as well as social & golf club members.

This is a handson leadership role focused on designing implementing and optimizing Reefs digital ecosystem from website platforms to CRM/email and marketing automation to generate demand drive sales and deepen customer engagement.

You will directly manage one team member oversee external web development and marketing technology partners and collaborate crossfunctionally with internal stakeholders in sales marketing brand IT and operations. You will also work with operating management firms to ensure the marketing and branding reflects the overall Reef vision as it applies to each entity.

Responsibilities:

The Vice President of Digital Marketing & Ecommerce will lead the development of Reefs marketing technology stack CRM/email marketing and web infrastructure for all audiences including investments clients real estate buyers hospitality guests as well as social & golf club members.

• Marketing Technology Stack Strategy
  • Architect implement and manage Reefs marketing technology ecosystem including CRM marketing automation CMS email ecommerce and analytics platforms in concert with all the operating source systems such as real estate sales platforms restaurant booking systems and golf amenity platforms for example.
  • Design technology solutions (e.g. chatbot) and/or emerging technologies across business lines. This includes writing the business case evaluating vendors overseeing
  • Oversee the Pardot portion of Reefs Salesforce instance enabling a centralized business development function and unified customer view.
  • Develop datadriven audience segmentation personalization and automation strategies that support sales and marketing goals.
  • Collaborate on crossplatform data strategies to ensure seamless user experiences and actionable insights across systems.
  • Design solutions for easytouse desktop mobile and/or app experiences.

• Website Development Optimization & Ecommerce
  • Lead the rebuild and modernization of Reefs portfolio of websites ensuring bestinclass UX SEO and conversion performance.
  • Manage external web development agency(ies) to ensure brandaligned scalable and usercentric digital experiences.
  • Oversee ecommerce strategy and site optimization for Black Desert Resort and future online properties focusing on driving sales transactions and bookings.
  • Implement and iterate on CRO (conversion rate optimization) strategies including A/B testing content optimization and user journey mapping.

• CRM Marketing Automation & Campaign Strategy
  • Lead strategy and of CRM and multitiered marketing campaigns including drip lifecycle lead nurturing and loyalty programs for Reefs portfolio.
  • Develop and execute multistep highly personalized campaigns to nurture leads and drive conversions with focus areas in real estate sales hotel bookings ecommerce purchases F&B reservations and club memberships.
  • Establish bestinclass marketing automation practices including lead scoring behavioral triggers and sales alignment.
  • Work crossfunctionally to integrate customer lifecycle insights into campaign development and optimization.
  • Develop and share reporting on these initiatives at a regular cadence.

• SEO Analytics & Reputation Management
  • Drive Reefs SEO strategy including technical SEO content optimization and backlink development to improve organic traffic and visibility.
  • Ensure analytics and reporting initiatives support the Marketing & Advertising objectives and accurately measure performance across all digital channels including ad tagging attribution modeling and funnel analysis.
  • Oversee online reputation management ensuring brand alignment across digital channels responsiveness to customer feedback and best online presence for Reef.

• Team Leadership & Collaboration
  • Partner with sales IT brand and operations teams to align digital strategies with business priorities.
  • Foster a culture of collaboration innovation and performance with a focus on delivering measurable results.
  • Manage a lean marketing team.

Qualifications:

• 8 years of seniorlevel digital marketing leadership experience with proven success in marketing technology CRM/email strategy website and ecommerce optimization.
• Strong marketing technology strategy and design experience including CRM email CMS automation and analytics.
• Proven expertise in developing multitiered lifecycle and nurture campaigns ideally for real estate hospitality ecommerce/retail or membership businesses.
• Proven ability to design pitch and convey marketing strategy to peers and senior executives.
• Experience with Salesforce and/or Pardot or similar products and their integration and across complex ecosystems is essential.
• Solid experience leading website development and optimization including UX SEO and analytics.
• Strong ecommerce acumen with a track record of driving measurable results in online sales and transactions.
• Awareness and/or experience with food and beverage club membership hotel ecommerce and real estate tech stacks.
• Experience installing and leveraging pixels tagging UTMs and other marketing tracking tools.
• Datadriven approach to marketing with strong analytical skills and experience leveraging data to optimize campaigns and customer journeys.
• Excellent project management communication and leadership skills with a history of crossfunctional collaboration and external agency management.

Company Benefits:

• 401(k) Plan with Company Match
• Generous Health Plan with HSA Match
• Flexible Paid Timeoff
• Daily Company Lunches
• Cell Phone Service Allowance
• Discounts at Companyowned Resorts and Golf Courses

Required Experience:

Chief