Marketing and Inventory Manager
Marketing and Inventory Manager
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Title: Marketing and Inventory Manager
Location: Scranton Powersports & Indian Motorcycle of Hartford
Department: Sales & Operations
Reports To: General Manager / Owner
Job Type: FullTime
Job Summary:
Were looking for a strategic and energetic Marketing and Inventory Manager to join our powersports dealership. This role combines creative marketing with inventory oversight to drive sales optimize stock levels and enhance customer experience. The ideal candidate is passionate about the powersports industry understands the buying habits of enthusiasts and is comfortable balancing frontend branding with backend logistics.
Key Responsibilities:
Marketing:
Develop and execute local and digital marketing strategies tailored to the powersports market (motorcycles ATVs UTVs etc..
Promote dealership events product launches seasonal sales and financing specials.
Manage website updates SEO Google Ads and social media presence (Facebook Instagram YouTube etc..
Create content that resonates with offroad street and recreational riders.
Work with OEM partners on coop advertising promotions and campaigns.
Track lead generation web traffic and campaign performance to optimize ROI.
Inventory Management:
Monitor inventory of new and preowned units accessories and parts.
- Use dealership management systems (DMS) and inventory tools to maintain realtime stock accuracy.
Conduct regular inventory audits and assist in pricing floor planning and merchandising.
Qualifications:
Bachelors degree in Marketing Business or a related field (or equivalent experience).
24 years of experience in marketing and/or inventory management ideally in a retail or dealership environment.
Knowledge of the powersports industry and a genuine interest in motorcycles ATVs and related gear.
Familiarity with DMS systems (e.g. Lightspeed CDK) as well as tools like Google Analytics Mailchimp and Meta Business Suite.
Strong project management analytical and communication skills.
Preferred Qualifications:
Experience working in or marketing for a powersports automotive or outdoor recreation brand.
Comfortable shooting/editing video or working with content creators to highlight products and events.
Experience working with OEM coop ad programs and manufacturer marketing guidelines.
Perks:
Competitive pay bonus opportunities
Industry discounts on gear and equipment
Access to demo rides and new product launches
Opportunities to attend trade shows races and powersports events
Fun fastpaced team of riders and gearheads
Required Experience:
Manager
Employment Type
Full-Time
