Head of Digital Commerce Content Strategy Shopbop
Head of Digital Commerce Content Strategy Shopbop
Posted on :
27-04-2025
Employer Active
1 Vacancy
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Yearly Salary
$ 127100 - 210300
Vacancy
1 Vacancy
Posted on :
27-04-2025
Job Description
Shopbop is looking for a strategic selfdirected and customer obsessed Head of Digital Commerce & Content Strategy to lead the unified vision for largescale marketing campaigns promotions and customer experience initiatives across Shopbops owned marketing channels native website and app. This role is accountable for ensuring Shopbop delivers customers with a frictionless and delightful experience throughout the conversion funnel while engaging them with relevant and inspiring content. This role is one of art and science requiring proficiency in data analytics commercial business drivers and technical operations as well as creative content fashion trends and customer behavior. The Head of Digital Commerce & Content Strategy develops strategies for personalization and segmentation; drives automation; and works with cross functional partners on businesswide initiatives including vision setting for CX enhancements new feature experiments customer studies business deepdives and new category launches. This position sits on the Marketing team reporting to the Chief Marketing Officer and manages a team covering multiple disciplines including Site Marketing Email Push and Merchandising.
A successful candidate will be a selfstarter comfortable with ambiguity and working in a fastpaced environment. This role requires an individual with an understanding of ecommerce from both a consumer marketing and technical standpoint and who works well across functional boundaries. They should also have a demonstrated ability to think strategically and analytically with a passion for the customer experience and innovation. The ideal candidate has deep knowledge of fashion customer behavior and experience developing engaging content marketing strategies to support product investment. Prior people management experience is required.
Key job responsibilities
Drives a strategic vision for the ecommerce team that supports key business investments while staying ahead of industry and customer trends in site experience and content
Partner with and influence Product Managers and Tech on key technical roadmap initiatives playing a key role in understanding customer needs prioritization of competing opportunities and influencing how we optimize for delightful & impactful CX.
Build and maintain strategic relationships with teams across the business including Marketing Creative Buying and Planning Tech and Product Management.
Ensure their team is consistently scaling and growing through coaching and partnering closely with other team heads to ensure effective crossteam collaboration
Responsible for weekly monthly and annual business reviews
Key participant in forwardplanning and longterm strategy decisions
Other responsibilities as identified
10 years of work experience in a relevant ecommerce marketing role
4 years of people management experience
Expert in ecommerce customer journeys
Superb organizational skills including multitasking and prioritization
Strong analytical skills and experience using data and metrics to identify opportunities and drive improvements
Comfortable with high degree of ambiguity and creating processes to drive progress
Strong communicator with excellent verbal and written presentation skills
Advanced Microsoft Excel and Office skills
Bachelors degree
Experience working in an online fashion setting
Experience managing complex multidepartment teams
Strong interest in and familiarity with fashion and associated customer behaviors
Passion for customer advocacy and a commitment to delivering exceptional user experiences
Advanced analytics experience preferably Adobe Analytics
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127100/year in our lowest geographic market up to $210300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
A successful candidate will be a selfstarter comfortable with ambiguity and working in a fastpaced environment. This role requires an individual with an understanding of ecommerce from both a consumer marketing and technical standpoint and who works well across functional boundaries. They should also have a demonstrated ability to think strategically and analytically with a passion for the customer experience and innovation. The ideal candidate has deep knowledge of fashion customer behavior and experience developing engaging content marketing strategies to support product investment. Prior people management experience is required.
Key job responsibilities
Drives a strategic vision for the ecommerce team that supports key business investments while staying ahead of industry and customer trends in site experience and content
Partner with and influence Product Managers and Tech on key technical roadmap initiatives playing a key role in understanding customer needs prioritization of competing opportunities and influencing how we optimize for delightful & impactful CX.
Build and maintain strategic relationships with teams across the business including Marketing Creative Buying and Planning Tech and Product Management.
Ensure their team is consistently scaling and growing through coaching and partnering closely with other team heads to ensure effective crossteam collaboration
Responsible for weekly monthly and annual business reviews
Key participant in forwardplanning and longterm strategy decisions
Other responsibilities as identified
10 years of work experience in a relevant ecommerce marketing role
4 years of people management experience
Expert in ecommerce customer journeys
Superb organizational skills including multitasking and prioritization
Strong analytical skills and experience using data and metrics to identify opportunities and drive improvements
Comfortable with high degree of ambiguity and creating processes to drive progress
Strong communicator with excellent verbal and written presentation skills
Advanced Microsoft Excel and Office skills
Bachelors degree
Experience working in an online fashion setting
Experience managing complex multidepartment teams
Strong interest in and familiarity with fashion and associated customer behaviors
Passion for customer advocacy and a commitment to delivering exceptional user experiences
Advanced analytics experience preferably Adobe Analytics
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127100/year in our lowest geographic market up to $210300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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