Marketing Campaign Manager

ServiceChannel is seeking a dynamic and resultsdriven Marketing Campaign Manager to accelerate our growth through innovative datadriven demand creation and pipeline programs. In this pivotal role youll craft and scale highimpact campaigns that span email webinars events paid media landing page optimization and moreall within an integrated multichannel strategy. Reporting to the Senior Director of Demand Generation youll be at the forefront of fueling our pipeline while collaborating with crossfunctional teams to drive measurable results.

Key Responsibilities

• Lead the Charge on Campaigns: Own the endtoend strategy and of campaigns designed to generate qualified leads engage target accounts and maximize conversion rates across the entire sales funnel. Youll be a key player in shaping the future of our demand generation.
• Innovate New Lead Channels: Uncover and test new B2B leadgeneration channels and bring fresh databacked insights to leadership to continuously expand our reach.
• Refine Targeting & Messaging: Lead segmentation efforts defining key buyer personas and tailoring messaging that directly addresses their unique pain points needs and goals.
• Analyze & Optimize: Dive deep into campaign data to monitor key metricsCPL MQLs MQAs conversion rates pipeline velocityand identify opportunities for optimization. Youll provide actionable recommendations to improve performance and ROI.
• Collaborate for Seamless Handoff: Work closely with sales and marketing teams to ensure smooth lead transitions optimize conversion processes and continuously refine messaging for maximum impact.
• Leverage Marketing Technology: Utilize our cuttingedge tech stack 6Sense HubSpot Drift Mutiny etc. to automate measure and scale demand generation efforts.
• Get HandsOn: Youre not just a strategistyoull roll up your sleeves to test optimize and iterate. A/B testing email campaigns refining ad copy building Salesforce reports and experimenting with new tactics will all be part of your daily routine.

Required Skills & Experience

• Proven Demand Gen Experience: 3 years in demand generation or digital marketing with a strong track record of driving B2B lead generation success. SaaS or tech industry experience is a big plus.

• TechSavvy: Proficiency with demand generation tools like HubSpot Salesforce LinkedIn Ads and more.

• Analytical Mindset: You thrive on data. Youre comfortable analyzing performance metrics and adjusting campaigns in real time using tools like Google Analytics Excel and CRM platforms.

• ContentDriven Marketing: A solid understanding of content marketingwhether its email webinars blogs or gated content (eBooks whitepapers)and how to leverage it to engage and nurture prospects.

• Creative Problem Solver: You can think outside the box to develop creative programs that resonate with your audience and align with business goals.

• Collaboration Across Teams: You know how to work with sales marketing operations and other internal teams to ensure everyone is aligned and executing seamlessly.

• Communication Excellence: Whether through email social media or presentations youre a master at crafting compelling messages that speak directly to B2B decisionmakers.
• Education: Bachelors degree in Marketing Business Economics or a related field.

Bonus Points:

• Experience with ABM strategies and tools like 6Sense or Demandbase

• Ability to drive programs and ROI with ON24 Drift Sendoso

Why Work for Us

We are looking for energetic positive creative problem solvers who dont mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members we also support them outside of work as well through generous medical dental and vision insurance life insurance 401k with match a flexible timeoff policy and paid parental leave. Our greatest benefit however is our amazing ServiceChannel team!

In 2021 ServiceChannel joined the Fortive group of leading technology companies united by a common purpose to make the world stronger safer and smarter. Fortive accelerates ServiceChannels growth through extraordinary business systems crossindustry expertise and employee development resources and was named as a 2024 Best Companies to Work At.