Principal Strategic Partnerships AWS Sports Marketing

We are seeking an experienced sports marketing professional to play a key role on the Global Sports Marketing team at AWS. As Principal Sports Marketing you will operate as a General Manager for a marquee global sports League within the AWS Sports Marketing portfolio. You will own the League relationship goto market strategy and delivery of 360degree integrated marketing plans. Leveraging your expertise in technology campaign planning and sports marketing you will collaborate with crossfunctional teams around the world to drive brand awareness lead generation and customer engagement. This role offers an exciting opportunity to merge the power of AWS solutions with the dynamic world of sports shaping innovative marketing campaigns that resonate with audiences globally. This League partnership is leveraged across the AWS business globally and requires day to day interaction with diverse stakeholders both internally and externally. Your work will be highly visible and impactful and a key driver in delivering against AWS Marketing priorities.

Key job responsibilities
Strategy Development: Own the gotomarket plan and lead 360degree marketing plans for assigned global League within AWS Sports Marketing portfolio. This includes establishing goals and driving alignment on global and regional integrated marketing strategies aligned with AWS business objectives.
Partnership Management: Manage contract and all contractual assets. Serve as key AWS contact for the League. Cultivate League relationships influence comarketing initiatives and dive deep to find incremental impactful Marketing activation opportunities.
Agency Management: Lead agency partner(s) who support overall Property marketing strategy and marketing activation. Direct retained agency in daytoday management of benefits and activation .
Campaign Management: Enable endtoend of marketing campaigns leveraging Partnership benefits including concept development content creation channel selection budget management and performance tracking. Bring bestinclass campaign concepts to both AWS Marketing stakeholders and Partnership account team.
Event Activation: Oversee the planning and of marquee AWSsponsored events ensuring seamless integration of marketing activities to maximize brand exposure and attendee engagement.
Analytics and Optimization: Monitor campaign performance metrics conduct data analysis and derive actionable insights to optimize marketing strategies. Prioritize utilization of benefits to drive maximum business output weighing against AWS Marketing priorities ability to measure and deliver ROI and make tradeoffs when needed.
CrossFunctional Collaboration: Work closely with internal teams including product marketing sales professional services and Public Relations to align messaging and ensure consistent brand representation across all marketing touchpoints.
Market Research: Stay abreast of industry trends competitor activities and customer insights to inform Partnership marketing strategy.

A day in the life
In this new role scalable success requires deep ownership crossfunctional collaboration and influence to drive the marketing business rhythm mechanisms and synergies unifying all aspects of marketing communications around the Partnership.
As a global team member youll integrate AWS sports partnerships with crossfunctional colleagues globally. This includes detailoriented project management information sharing aligning on plans and goals building joint and bespoke campaigns and establishing business relationships.
In addition to working with marketers this candidate will work with engineers data scientists sports leagues teams and athletes to create multichannel campaigns to deliver a steady cadence of coverage conversations engagement and awareness.

About the team
The Strategic Partnerships team manages AWSs portfolio of Sports and Entertainment Partners including the NFL Formula One and Live Nation. Our team is responsible for the global portfolio strategy portfolio management contract negotiations integrated marketing planning and GTM and measurement.

ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value worklife harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employeeled affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledgesharing mentorship and other careeradvancing resources here to help you develop into a betterrounded professional.


9 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience driving direction and alignment with crossfunctional teams

Experience working crossfunctionally with partner teams to drive adoption and usage of brand assets and messaging
Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives and support portfolio objectives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127800/year in our lowest geographic market up to $211200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.