Senior Growth Marketer
Senior Growth Marketer
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$ 105000 - 150000
1 Vacancy
Job Description
Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the worlds stories Tubi offers the largest collection of ondemand content including over 275000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers the company is committed to putting viewers first with free accessible entertainment for all.
2 openings; 1 Senior Manager Growth Marketing 2 Manager Growth Marketing:
1 Senior Manager Growth Marketing
About the Role:
As a Senior Growth Marketer youll strategically plan and operationalize the growth marketings vision through identifying and capitalizing on scalable opportunities. Youll make datadriven decisions own KPIs manage partners and work crossfunctionally. Your role will require a focus on quantifying your efforts ideating on new initiatives to produce positive results executing on these initiatives and sharing results.
Responsibilities:
- Develop a deep understanding of our consumer audience and the Tubi value proposition
- Use measurement frameworks to evaluate and optimize your work including LTV and Acquisition Cost
- Support international expansion efforts by researching/analyzing the markets Tubi supports
- Serve as the Growth team liaise for assigned International markets to maximize cross functional integration and impact
- Manage various marketing initiatives across mobile web or CTV including successfully hitting KPI targets (such as ROAS)
- Manage the media buying cycle: tracking asset generation optimization partner management reporting crossfunctional communication
- Provide detailed insights into partner performance and make recommendations on next steps
- Work closely with creative/design team to optimize assets including making testing recommendations
- Work collaboratively with Brand Marketing to align efforts and results
2 Manager Growth Marketing
About the Role:
As a Growth Marketer youll strategically plan and operationalize the growth marketings vision through identifying and capitalizing on scalable opportunities. Youll make datadriven decisions own KPIs manage partners and work crossfunctionally. Your role will require a focus on quantifying your efforts ideating on new initiatives to produce positive results executing on these initiatives and sharing results.
What Youll Do:
- Develop a deep understanding of our consumer audience and the Tubi value proposition
- Use measurement frameworks to evaluate and optimize your work including LTV and Acquisition Cost
- Manage various marketing initiatives across mobile web or CTV including successfully hitting KPI targets (such as ROAS)
- Manage the media buying cycle: tracking asset generation optimization partner management reporting crossfunctional communication
- Provide detailed insights into partner performance and make recommendations on next steps
- Work closely with creative/design team to optimize assets including making testing recommendations
- Work collaboratively with Brand Marketing to align efforts and results
Requirements:
- Positive inquisitive attitude with a strong desire to learn
- 6 years of experience in B2C growth marketing performance marketing AdOps or relevant field
- Skills in data querying (SQL) data manipulation (Excel) data analysis (Excel or R) of large sets of data
- 4 years direct hands on keyboard media buying experience (Google Ads Facebook Ads or DSP product)
- Strong organizational and project management skills including use of JIRA or Shortcut
- Ability to make business cases and effectively communicate them via MS or Google Office
- Working well with ambiguity and thriving in a fastpaced environment
- Experience working crossfunctionally managing priorities and expectations with business partners
- Bachelors degree in Marketing Econ Finance or equivalent
Bonus:
- Experience managing media campaigns on Google Ad Campaigns SEM
- Experience working with incrementality measurement frameworks using control/exposed cohorts
Technical degree (Math Stats Comp Sci) Experience using AI tools to autogenerate marketing copy or creative assets
Pursuant to state and local pay disclosure requirements the pay range for this role with final offer amount dependent on education skills experience and location is listed annually below. This role is also eligible for an annual discretionary bonus longterm incentive plan and various benefits including medical/dental/vision insurance a 401(k) plan paid time off and other benefits in accordance with applicable plan documents.
California Compensation
Sr. Manager Growth Marketing: $130000 $185000 / year Bonus LongTerm Incentive Plan Benefits
Manager Growth Marketing: $105000 $150000 / year Bonus LongTerm Incentive Plan Benefits
#LISL4
Tubi is a division of Fox Corporation and the FOX Employee Benefits summarizedherecovers the majority of all US employee following distinctions below outline the differences between the Tubi and FOXbenefits:
- For USbased nonexempt Tubi employees the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees in lieu of the FOX Vacation policy Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all fulltime regular employees in lieu of FOX Paid Parental Leave Tubi offers a generous Parental Leave Program which allows parents twelve 12 weeks of paid bonding leave within the first year of birth adoption surrogacy or foster placement of a child in addition to applicable government leave program(s) and FOXs shortterm disability policy. This time is 100 paid through a combination of any applicable state city and federal leaves and wagereplacement programs in addition to contributions made by Tubi.
- For all fulltime regular employees Tubi offers a monthly wellness reimbursement.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin gender identity disability protected veteran status or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Required Experience:
Senior IC
Employment Type
Full-Time
