Digital Marketing Manager

Hayward Flow Control a division of Hayward Industries (NYSE HAYW) is a leading manufacturer of industrial thermoplastic valves actuators filters strainers pumps bulkhead fittings and controllers for use in water & wastewater treatment chemical processing aquatics and many other industrial process applications. Hayward Flow Control is an ISO 9001:2008 Certified manufacturer.

We are seeking a talented Digital Marketing Manager to join our team and collaborate closely with Sales Operations and Marketing Product Management Teams to elevate our digital presence and advertising performance. The Digital Marketing Manager will be responsible for planning executing and optimizing digital marketing campaigns with a strong focus on digital advertising analytics and content creation. This role requires expertise in Google Ads Google Analytics 4 (GA4 Magento and innovative content generation. The successful candidate will drive traffic improve conversions and provide actionable insights to support business growth.

• Develop implement and manage digital advertising campaigns across platforms with focus on Google YouTube and Microsoft Ads.
• Monitor analyze and report on campaign performance using Google Analytics 4 (GA4 and other analytics tools to optimize digital ROI.
• Collaborate closely with the Sales Operations Team to align marketing strategies with advertising objectives and customer UX/UI experience.
• Create update and optimize content within the Magento ecommerce platform optimizing SEO SEM and GEO engagement.
• Generate content for podcasts and AIdriven marketing materials to support content marketing initiatives may also include production strategy and collaboration with other teams.
• Manage digital marketing budgets and optimize spend for maximum effectiveness.
• Stay up to date with digital marketing trends tools and best practices recommending new strategies and technologies.
• Coordinate with creative content and technical teams to deliver cohesive and impactful marketing campaigns that resonate with brand voice and tone.
• Raise brand awareness & protect brand equityby executing social marketing campaigns
• Conduct ongoing social media market research and competitive analysis
• Prepare and present regular reports on digital marketing performance to stakeholders.

Core Competencies

• ECommerce platforms including Martech experience. Experience in Magento Commerce Salesforce CRM and Marketing Cloud is preferable.
• Superior soft skills with seasoned crossfunctional communication and Global collaboration competency.
• Understanding of Manufacturing GTM strategies B2B principles sales channel process industrial customer base(s).
• Experience managing total solution vendors providing salesfacing portal solutions and technology solution partners.
• Experience in interpreting data to influence andmake strategic decisions.
• Maintain the corporate social media policy & guidelines
• Strong organizational project management and multitasking abilities with attention to detail

• 57 years of Experience in a Marketing position with a Digital focus from an Industrial Manufacturer is preferred.
• Bachelors degree in marketing Communications Business or a related field preferred.
• Seasoned understanding of comprehensive manufacturing GTM requirements when launching new products.
• Proven experience managing digital advertising campaigns.
• Acknowledgeable of various Adobe Creative Applications Creative Suite
• Strong proficiency in Google Analytics 4 (GA4 for data analysis and reporting.
• Experience with Magento CMS for ecommerce content management.
• Excellent analytical skills with the ability to translate data into actionable business insights.
• Strong communication and collaboration skills to work effectively with crossfunctional teams.
• Ability to manage multiple projects and deadlines in a fastpaced environment.

At Hayward we are committed to quality innovation and sustainabilitydelivering solutions that inspire happiness and wellbeing. If youre passionate about solving complex problems and driving product excellence we invite you to join our team!

#LIEP1