Principal Concept Artist
Principal Concept Artist
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Job Description
We are building the next generation of football gaming
We believe football gaming should be as exciting and inclusive as the sport itself. Our vision is to build the worlds most playercentric football game which empowers a global community to compete create and connect. No outdated licenses. No legacy limitations. Just pure football driven by innovation culture and the people who love the game.
GOALS is for the kids and the champions. The creators the grinders the entertainers. For every moment of skill every style of play and every version of you. This is more than just a game its a new standard.
Welcome to the art team
Were looking for a highly senior proactive and versatile Principal Concept Artist to help drive the visual identity of GOALS forward. This isnt just about executing orthographic sheets or callouts; this is about shaping the artistic vision of the game and ensuring it resonates with our players.
As a key creative contributor you will work closely with the Art Director and Art Lead setting the standard for quality and across the studio. You will not only produce worldclass concept art but also inspire and guide artists ensuring consistency and excellence across ingame assets marketing materials and branding.
Were creating a competitive football game with a bold modern aesthetic one that connects deeply with esports football culture and contemporary fashion. That means we need someone with a keen eye for style trends and dynamic visual storytelling someone who can turn highlevel ideas into highimpact polished visuals that elevate both our game and brand.
At GOALS you will
- Define and develop the artistic vision of the game shaping its tone fidelity and brand identity.
- Work across disciplines creating concept art for environments key art marketing materials storyboards and more.
- Bridge the gap between ingame visuals and branding ensuring our marketing materials are as compelling as the game itself.
- Render character assets from the engine and refine them with illustrative flair for highquality promotional materials.
- Set the bar for delivering worldclass artwork that inspires both internal teams and our community.
- Play a key role in ensuring GOALS reaches the highest standards of quality pushing the brand forward in all aspects.
Ideally you have
- 4 years in a Senior or Principal Concept Artist role with experience in shaping visual development.
- Been part of launching a game preferably in the esports space demonstrating an understanding of competitive gaming aesthetics.
- Experience working on sports games lifestyle brands or entertainment sectors that align with football culture fashion or urban aesthetics.
- A strong portfolio showcasing your ability to bridge concept art ingame assets and marketing materials into a cohesive visual identity.
- Comfort working across different disciplines from character and environment concepts to key art storyboarding and promotional materials.
- A deep understanding of contemporary culture fashion and sports aesthetics think modern stylish characters and vibrant urban environments not fantasy worlds.
About the Employment
The position is permanent and you can work from our Stockholm office hybrid or fully remote from anywhere in Europe. It is important that you are able to communicate unhindered in verbal/written English.
For this position we do not offer relocation assistance.
In addition to opportunities for creative impact and professional growth working at GOALS has many other benefits like occupational pension 30 days PTO flexible work hours stock options and more. Learn more here.
Application
For this role we would like you to include:
- LinkedIn profile CV or any other document that showcases your experience
- A link to your portfolio
We strongly encourage you to apply even if you dont feel that you tick all the boxes. You just might be exactly what we need even if we havent understood it yet. GOALS is still a young company and we change quickly. But one thing that never changes is our conviction that we need a diverse studio environment filled with different perspectives and skills.
Employment Type
Full Time
