Creative Brand Strategist - Freelancer
Creative Brand Strategist - Freelancer
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Job Description
Company Overview
Food Buddies is a dynamic company that acts as a Research & Technology Partner in the Food & Beverages industry. Headquartered in Chennai it is a midsized company with 100 employees dedicated to innovating and enhancing the food industry landscape. Visit us at to know more.
Job Overview
We are seeking a Creative Brand Strategist to join our Chennaibased team in a freelance capacity. The ideal candidate will have 4 to 6 years of relevant experience and will be responsible for developing engaging brand strategies that captivate and inform clients in the food and beverage industry. If you have a passion for innovation and creativity this midlevel position is perfect for you.
Qualifications and Skills
- Experience with brand identity design including crafting compelling brand stories and visuals (Mandatory skill).
- Proficiency in graphic design tools to create and modify marketing collaterals and digital assets (Mandatory skill).
- Expertise in logo design and branding techniques to ensure brand consistency and increase recognition (Mandatory skill).
- Strong content strategy development abilities focusing on narrative structure target demographics and marketing channels.
- Proficient in Adobe Creative Suite with the ability to create highquality visually appealing designs.
- Effective copywriting skills to produce persuasive and engaging marketing materials and brand messaging.
- Understanding of search engine optimization (SEO) principles to enhance the online visibility of brand content.
- Ability to work independently as a freelancer while collaborating with crossfunctional teams on strategic projects.
Roles and Responsibilities
- Develop and implement brand strategies that align with company objectives and client needs.
- Create unique and compelling brand identities including logos and visual designs for new and existing products.
- Collaborate with internal teams to integrate brand strategies with product development and marketing plans.
- Conduct market research and analyze trends to identify opportunities for strengthening brand positioning.
- Oversee the design and production of marketing materials ensuring alignment with brand standards and goals.
- Utilize SEO strategies to increase the visibility and engagement of brand content across digital platforms.
- Draft and edit copy for promotional materials press releases and website content to ensure consistency in brand voice.
- Monitor brand performance through metrics and analytics adjusting strategies as necessary to achieve desired outcomes.
Required Experience:
Manager
Employment Type
Contract
