Social Influencer Manager
Social Influencer Manager
Posted on :
26-04-2025
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1 Vacancy
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Job Description
Description
Social & Influencer Manager
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in thebest talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name our mission and our method. We believe there is always a better way to grow. Our attitude Positive Provocation is defined by the idea that what got you here wont get you there. Today that seems more appropriate than ever. We dont provoke for the sake of it we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth helping us attract and retain some of the most iconic brands across are currently the B&T Media Agency of the Year; Campaign Asias Influencer Marketing Agency of the Year; Australian Influencer Marketing Councils (AiMCO) Influencer Agency of the Year; TikToks Media Agency of the 2022 and into 2023 we have won at the MFA Awards AIMCO Awards B&T 30 under 30 B&Ts Women In Media Awards Festival of Media Global Campaign Women to Watch Mumbrella Travel Marketing Awards MediaWeek Festival of Media Cause UnLtd Hall of Good Campaign Asia DRUM Awards.
Why This Role is Exciting:
- Work with the Biggest Names in Beauty: FromLOral ParistoMaybellineandKiehls youll lead influencer marketing for the worlds most iconic beauty brands and categories.
- Drive Industry Innovation: Push the boundaries of social media beauty tech and influencer marketing by leveraging cuttingedge strategies and emerging platforms.
What Youll Do:
As theSocial and Influencer Managerfor the prestigious LOral Groupe you will play a pivotal role in activating innovative highimpact campaigns across LOrals 32 beauty brands You will be dedicated to one of four divisions CPD LUXE PPD LDB. Youll collaborate closely withyour team/s to elevate brand presence through social media channels and influencer partnerships ensuring that each campaign achieves its goals and resonates with target audiences. As a manager you are responsible for client and partner relationships as well outstanding of work.
Key Responsibilities:
- Campaign Strategy & Activation:Develop and implement social media and influencer marketing strategies that align with LOrals brand objectives and drive engagement awareness and conversions.
- Influencer Management:Identify recruit and manage relationships with key influencers and content creators ensuring authentic brand collaborations. Support negotiation of influencer contracts lead content briefs workflow and campaign deliverables.
- Content Development:Work with the team to ideate and produce compelling content across social platforms including Instagram TikTok YouTube and others ensuring alignment with brand identity and messaging.
- Social Media Management:Oversee daytoday management of LOrals social media accounts (where relevant) ensuring that content is posted in line with the campaign calendar is of high quality and drives engagement. It will be a requirement to monitor comments on influencer and creator posts and escalate and respond to as needed.
- Performance Analysis & Reporting:Monitor and report on the performance of social media and influencer campaigns using analytics tools. Provide insights and recommendations for campaign optimisation focusing on KPIs like engagement reach and ROI. It will be your role to lead PCRs.
- CrossFunctional Collaboration:Collaborate with internal team (e.g. division lead creative strategy seeding analytics etc. to ensure seamless campaign and maintain consistency across all touchpoints.
- Trend Monitoring:Stay ahead of social media trends platform updates and emerging influencers to continually innovate LOrals approach to social media marketing.
- Budget Management:Manage budgets for social media and influencer activations ensuring efficient allocation of resources to maximise ROI.
Skills You Bring:
- Strong organisational skills with the ability to manage multiple campaigns simultaneously while meeting deadlines
- Strong relationshipbuilding skills with influencers and internal teams.
- Proactive with a problemsolving attitude and an eye for detail.
- Ability to thrive in a fastpaced dynamic environment
- Know how to prioritise You will be responsible for multiple campaigns working with multiple contacts across multiple content deliverables Its important that you manage your priorities and seek guidance from your Director as required.
- Ability to write PCRs with little feedback to structure of learnings/insights/actions and should be confident in presenting these to a client
Wavemaker Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often dont apply for roles if they dont meet all the criteria. Here we strongly encourage you to apply if youre interested: wed love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination harassment or bullying. Race colour ancestry religion gender gender identity national origin sexual orientation age marital status disability or veteran status have no bearing on our hiring decisions we encourage all applicants.
Apply Now forWPPs Beauty Tech Labsand join the future of beauty marketing forLOral Groupe. This is your chance to make a lasting impact in the world of beauty influencer marketing and social mediaone campaign at a time.
#LIPromoted
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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