Senior Content Marketing Manager Growth Marketing

It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Cash App is seeking a Senior Content Marketing Manager to help drive product consideration and customer growth through innovative web and fullfunnel marketing content. As a member of the Growth Marketing team youll own the content strategy for Cash Apps marketing website and develop innovative ways to educate prospective customers about our products and motivate them to take action. Youll play a pivotal role in bridging brand strategy and acquisition campaigns by partnering crossfunctionally and leading efforts to drive alignment and collaboration. Your work will be key to transforming our website into a highperforming fullfunnel acquisition engine.

The ideal candidate has a breadth of strategic creative and analytical skills and communicates effectively establishing relationships and encouraging collaboration. Reporting to the Creative & Content Strategy Lead youll collaborate closely with teams across Cash Appincluding Product Marketing Creative Growth and Engineering to ensure content resonates with target audiences and improves overall funnel performance.

You Will

• Lead strategic content initiatives for web and owned video channels enhancing customer education and fullfunnel engagement
• Own landing page strategies including creation testing and optimization to maximize conversions and improve user experiences
• Conduct regular content audits and competitor analyses identifying opportunities for innovation and increased conversions
• Analyze content performance and apply CRO techniques providing clear actionable insights to continually improve results
• Manage a detailed content calendar ensuring projects meet deadlines and quality standards from concept to delivery

• Be a leader in helping Cash App leverage AI and automation tools to streamline workflows and inform marketing strategies

You Have

• 5 years of experience developing content strategies specifically for web video marketing and landing page optimization
• Expertise in creating educational content designed to simplify complex product concepts and engage customers throughout their journey
• Strong knowledge of conversion rate optimization (CRO) landing page best practices A/B testing and performance analytics
• Deep understanding of SEO principles fullfunnel marketing strategies and user behavior analytics
• Excellent collaboration skills able to effectively align crossfunctional teams around shared objectives
• Demonstrated success analyzing content performance data and applying insights to optimize user experience and drive measurable business outcomes

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.