Product Marketing Manager Families

It all started with an idea at Block in 2013. Initially built to take the pain out of peertopeer payments Cash App has gone from a simple product with a single purpose to a dynamic ecosystem developing unique financial products including Afterpay/Clearpay to provide a better way to send spend invest borrow and save to our 50 million monthly active customers. We want to redefine the worlds relationship with money to make it more relatable instantly available and universally accessible.

Today Cash App has thousands of employees working globally across office and remote locations with a culture geared toward innovation collaboration and impact. Weve been a distributed team since day one and many of our roles can be done remotely from the countries where Cash App operates. No matter the location we tailor our experience to ensure our employees are creative productive and happy.

The Role

Cash App is looking for a Product Marketing Manager Families to lead adoption and engagement of products designed for teens and their parents. Youll shape how families discover and use Cash Appfrom teenspecific experiences to the tools that help parents guide and support their kids financial journeys.

As a core member of the Cash App Product Marketing team youll do more than just support launches. Youll influence product strategy define positioning and craft gotomarket plans that drive measurable impact across one of our most missiondriven initiatives.

You Will

• Strategy & Positioning
  • Partner with Product and Marketing leadership to build aligned forwardlooking roadmaps
  • Develop clear positioning and messaging that resonates with teens parents and broader family segments
  • Lead quarterly and annual marketing planning including OKRs tied to growth engagement and brand goals
• GoToMarket
  • Own GTM strategy and for familyfocused product features and campaigns
  • Develop and launch multichannel campaigns (owned paid partnerships product inapp) a very strong handle on channels that authentically resonate with teens is a must.
  • Drive acquisition and engagement across family segments (teens and parents)
  • Monitor campaign effectiveness and provide feedback during
• CrossFunctional Leadership
  • Present gotomarket strategies and results to senior leadership
  • Influence decisionmaking across product and business teams including product construct
  • Collaborate with Customer Insights Data Science and Finance to define success metrics
• Insights & Measurement
  • Build and implement robust measurement frameworks for familyfocused initiatives
  • Monitor campaign effectiveness and provide optimization recommendations
  • Identify opportunities for improvement across the user journey
  • Influence product and marketing changes based on performance data
  • Lead comprehensive recaps that highlight impact and learnings

You Have

• 810 years in consumer product marketing with focus on teen/Gen Z audiences
• Experience launching and scaling products for new audience segments
• Track record of proactively shaping product strategy for emerging markets
• Strong POV on trust and safety considerations for minorfocused products
• Demonstrated ability to lead crossfunctional teams in ambiguous situations
• Experience translating youth culture trends into marketing strategy
• Track record of building repeatable launch playbooks
• Skilled at creating clarity from complex multistakeholder needs
• Experience aligning diverse perspectives across product and marketing
• Strong documentation skills for frameworks and best practices
• Proven ability to evangelize new audience opportunities

Were working to build a more inclusive economy where our customers have equal access to opportunity and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

We believe in being fair and are committed to an inclusive interview experience including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter who will treat these requests as confidentially as possible. Want to learn more about what were doing to build a workplace that is fair and square Check out our ID page.

While there is no specific deadline to apply for this role U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.