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For over a century Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the cando spirit of tradespeople skaters and doers who continue to put their trust in us. And were ready for the next 100 years of rolling up our sleeves alongside them creating styles that work as hard as they do.
So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working sidebyside with a team dedicated to those people that work hard and play harder Dickies just may be the place for you.
To learn more about our values and our culture visit Dickies Careers or .
Social Media Manager
What will you do
Social media is an exciting rapidly evolving area of the business that this role will have the ability to shape for the Dickies brand. In this role you will manage the primary Dickies social platforms (Instagram TikTok Youtube shorts etc). You will also be integral in shaping the global brand community strategy for the brand.
A day in the life of a Manager of Social Media at Dickies looks a little like this.
Set global guidelines for Social best practices for the Dickies brand (look and feel tone of voice etc). Meet regularly with the regions to drive synergy and best practices.
Agency Management: Oversee social agency advising on content calendar and conversation with follower engagement.
Creative Briefing: Work closely with the creative team briefing in asset or editing needs for each campaign. Assure that content is relavent to the specific channel and most up to date algorithum preferences on that channel.
Product Seeding and organic content usage: Seed content and gather UGC to drive brand excitement and influencer.
Meetings and Communication: Be an active participant in meetings for content planning and brand closely with the paid media team on social boosting and meta advertising efforts.
Brand Safety: Ensure all posts on Dickies social media pages are appropriate and in good taste.
Performance Reporting: Provide weekly monthly and quarterly reports on social media performance initiatives and activations.
What do you need to succeed
We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 5 years of experience and professional achievements.
The foundation skills you will need in this position are:
Proven experience in social media management ideally within the workwear or apparel/footwear industry.
Understanding of the workwear industry and consumer.
Strong creative eye and briefing skills.
Learning mindset bringing updates on the evolving social media landscape to the LT.
Excellent and thoughtful communication and organizational skills.
Ability to work collaboratively with internal teams and external partners.
Experience in engaging with followers and customers on social media.
Ability to capture content and experience working with influencers a bonus but not required.
What do we offer you
At Dickies we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions a competitive compensation package and a strong benefits package that includes medical dental vision and 401(k).
Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect connection and authenticity. Our focus on DEI is at the foundation of who we are and what we do.
To learn more about Dickies benefits package follow this and click Looking to Join VF.
To learn more about Dickies Diversity and Inclusion efforts go to
Now WE have a question for YOU.
Are you in
Hiring Range:
$83200.00 USD $104000.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.
Please note our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position we comply with all local state and federal laws.
At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability please contact us at . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.
Required Experience:
Manager
Full-Time