Social Media & Digital Marketing Manager

ABOUT OUTLETS AT CASTLE ROCK

We are the largest open-air outlet center in the state of Colorado. Located in Castle Rock we are conveniently placed between the Denver metro area and the Colorado Springs region. Voted Colorados Best Outlet Shopping several times since 2015 we are committed to providing an enjoyable shopping and dining experience to all who come by!

We are in the happiness business and believe in a positive What can I do How can I help attitude. We value our employees for their hard work and dedication. That is why we work hard to create a fun working environment and a family-oriented culture for our amazing team.

The Outlets at Castle Rock is seeking a Social Media and Digital Marketing Manager to serve as an integral part of the Management Team by supporting the marketing efforts of the Center in the areas outlined below as well as in other areas of management where assistance is needed. This person is central to day-to-day marketing efforts and Center promotions.

• Lead Center social media management - create and post content to keep customers engaged to shop at the center keep followers informed of sales and events and manage social budget. Utilize Instagram Facebook Twitter and TikTok. Experience with influencer marketing is preferred. Monitor and respond to comments on all social media mediums including Yelp and Google.

• Design and order marketing collateral for signs events campaigns and other marketing needs. Graphic design experience is required. Samples will be requested in an interview.

• Oversee Center website including tenant sales events job opportunities and special hours plus ensure all information is consistent correct and updated as needed.

• Oversee website blog schedule and ensure content is consistently updated to reflect current center activities and events.

• Create manage and send customer email and SMS marketing messages.

• Assist Senior Marketing Manager with event execution including some evenings and weekends onsite. Lead creation and posting of event listings on both center and 30 local websites.

• Complete monthly reporting related to social website and center traffic.

• Create retailer surveys and summarize results for events marketing etc.

• Procure store participation in Center events and promotions.

• Manage contests promotional campaigns and other marketing initiatives as directed.

• Responsible for designing updating and scheduling the Centers LED board advertisements.

• Responsible for maintaining the Centers LED sign and coordinating repairs with the Operations Director and remote technicians.

• Field all incoming marketing calls and process appropriately based on job description outline.

• Coordinate and assist with Directory Kiosk and In-Center Signage. Responsible for ordering center advertising signs and positioning them around the Center. Responsible for Directory Kiosk maintenance - map updates tenant names etc.

• Assist management team with tenant and customer relations and communicate all areas of concern to the Senior Marketing Manager and General Manager. Send communication to Center tenants with input from Management team.

• Serve as local photographer for small events vacant spaces etc.

• Assist with management and coordination of local national and international tourism.

• Perform special projects or other duties as assigned by leadership.

EDUCATION and EXPERIENCE:

• Bachelors degree (BA/BS) from a four-year college or university.

• A minimum of 3 years of related Marketing experience and/or training preferred.

Outlets at Castle Rock is an Equal Employment Opportunity employer committed to fostering cultivating and preserving a culture of diversity and inclusion. We embrace and encourage our employees differences in age color disability ethnicity family or marital status gender identity or expression language national origin physical and mental ability political affiliation race religion sexual orientation socio-economic status veteran status and other characteristics that make our employees unique.

Required Experience:

Manager